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# Subtly Masked Celeb Covers
The Lady Gaga ELLE UK Captures are Eccentric

By Meghan Young | Published 2011-11-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lady-gaga-elle-uk
References: [fashionising](http://www.fashionising.com/pictures/b--lady-gaga-elle-magazine-covers-14303.html) & [elleuk](http://www.elleuk.com/)

The Lady Gaga ELLE UK covers add to her collection of eccentric shoots. She started the year with a big bang, and it appears she means to leave with one as well. Although these covers are classic Gaga, they are still more subtle than her [Vanity Fair cover](http://www.trendhunter.com/trends/vanity-fair-january-2012) and spread, not to mention the Guinness World Record [Visionaire 61](http://www.trendhunter.com/trends/visionaire-61-larger-than-life) issue.

Shot by photographer Matt Irwin, these two Lady Gaga ELLE UK covers will be featured on the magazine's January 2012 issue. On both, Lady Gaga sports a cropped platinum coif, natural makeup and a masquerade-like outfit. Although this eccentric shoot is nothing new for Lady Gaga, she still manages to wow audiences with her constantly updated style.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 39% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Eccentric Celebrity Covers:** Disruptive innovation opportunity: Create a platform that allows fans to design their own eccentric magazine covers featuring their favorite celebrities.
- **Updated Celebrity Style:** Disruptive innovation opportunity: Develop an AI-powered fashion app that uses facial recognition to identify celebrities' outfits and provide users with similar, affordable options.
- **Subtle Transformation Shoots:** Disruptive innovation opportunity: Collaborate with photographers and makeup artists to create interactive AR experiences that allow users to virtually transform into their favorite celebrities with subtle changes.

### Who This Affects Most

- **Publishing:** Disruptive innovation opportunity: Integrate augmented reality technology into magazine covers to provide interactive content and enhance reader experience.
- **Fashion:** Disruptive innovation opportunity: Develop a clothing line inspired by celebrity cover shoots that combines eccentric and wearable fashion for everyday consumers.
- **Beauty:** Disruptive innovation opportunity: Create a cosmetics line that offers products and tutorials to help consumers achieve subtle celebrity-inspired transformations for their everyday look.

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