# Charitable Celeb Cosmetics MAC's Viva Glam Starring Cyndi Lauper and Lady Gaga By Marissa Liu | Published 2009-12-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/lady-gaga-and-mac1 References: [blogs.fashionweekdaily](http://blogs.fashionweekdaily.com/?p=23774) & [maccosmetics](http://www.maccosmetics.ca/templates/collections/collection.tmpl?CATEGORY_ID=CATEGORY17522) Cyndi Lauper, Lady Gaga and [MAC](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat) have teamed up for the MAC AIDS Fund. Lauper and Gaga are the latest famous faces to be featured in the [Viva Glam Lipstick](https://www.trendhunter.com/trends/vamp-lipstick) ads that support the MAC AIDS Fund. Both songstresses will have their own lipsticks: MAC Viva Glam Gaga (yes, it would have been great to call it ‘Discostick’ but, alas, no) and Viva Glam Cyndi that will retail at $14 each with 100% of the proceeds going to the MAC AIDS Fund. The newest campaign, called, ‘From Our Lips,’ begins on February 25th 2010 and will feature Cyndi Lauper, Lady Gaga and MAC make-up (of course). Check out the first image from the campaign above. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 49% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Collaborations:** Opportunity for other cosmetic brands to collaborate with celebrities and create limited-edition products for charitable causes. - **Cause Marketing:** Growing trend of brands partnering with charitable organizations to raise funds and awareness through product sales. - **Social Impact Campaigns:** Increase in brands launching campaigns that directly support social causes and donate proceeds to make a positive impact. ### Sectors Adopting This - **Cosmetics:** Opportunity for cosmetic companies to collaborate with celebrities and create limited-edition products in support of charitable causes. - **Entertainment:** Opportunity for entertainment industry professionals to create partnerships with cosmetic brands for celebrity endorsed campaigns to support charitable organizations. - **Nonprofit:** Opportunity for nonprofit organizations to partner with cosmetic brands for cause marketing campaigns and raise funds for their causes. ## Related on Trend Hunter - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Fairytale-Inspired Lipsticks](https://www.trendhunter.com/trends/royal-ball.md) - [Charitable Lipcare Campaigns](https://www.trendhunter.com/trends/it-gets-better-project.md) - [Nude Lipstick Trio Sets](https://www.trendhunter.com/trends/lustreglass-lip-trio.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Disney-Inspired Lipsticks](https://www.trendhunter.com/trends/princess-incognito.md) - [Country Star Lipstick Lines](https://www.trendhunter.com/trends/dolly-parton-2.md)