# Barefoot Jumping Editorials Marion Cotillard Uses a Trampoline for the Lady Dior Light as Air Ads By Jamie Danielle Munro | Published 2014-03-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lady-dior References: [fashiongonerogue](http://www.fashiongonerogue.com/marion-cotillard-lady-dior-spring-2014-campaign/) & [elle](http://www.elle.com/news/fashion-style/marion-cotillard-dior-ad) The latest [Lady Dior](https://www.trendhunter.com/trends/lucky-collection) Light As Air editorial featuring Marion Cotillard loses the kicks and goes for a more natural, springy look. The ads show Cotillard posing mid-jump, and she makes it appear effortless. This trampoline-inspired way of shooting editorials gives the models such a carefree aesthetic. The amazing part about this is how perfect the poses are, despite being shot in motion. Of course, the clothes used for the [Lady Dior Spring 2014 campaign](https://www.trendhunter.com/trends/alessandro-micheles) are also notable, with quite a few flowing designs employed. Marion Cotillard has been with Lady Dior for quite some time now (six years to be exact), but it's easy to see why the fashion powerhouse keeps using this star. She is the perfect embodiment of French class and sophistication. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Trampoline-inspired Editorials:** Disruptive innovation opportunity: Explore new ways of shooting fashion editorials using trampoline-inspired poses for a carefree aesthetic. - **Effortless Mid-jump Poses:** Disruptive innovation opportunity: Develop techniques to capture perfect poses in motion, creating visually stunning images. - **Flowing Designs in Fashion Campaigns:** Disruptive innovation opportunity: Experiment with flowing designs to create standout fashion campaigns that capture attention. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introduce innovative shooting techniques and designs to elevate the fashion industry and create unique campaigns. - **Advertising:** Disruptive innovation opportunity: Explore unconventional methods of showcasing products, such as trampoline-inspired editorials, to engage audiences and drive brand awareness. - **Photography:** Disruptive innovation opportunity: Develop new techniques for capturing dynamic poses in motion, revolutionizing the field of fashion photography. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Annual Summer Pop-Ups](https://www.trendhunter.com/trends/lucky-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)