# Hotel Stairwell Art Lady Aiko Pimps Out the Walls of the Standard Hollywood By Tiana Reid | Published 2010-08-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lady-aiko References: [ladyaiko](https://www.ladyaiko.com/blog/?p=1338) & [standardhotels](http://www.standardhotels.com/hollywood/) One great thing about being a hip Californian hotel is having friends in all the right places. Tokyo-born Lady Aiko stayed at The Standard Hollywood as an [artist in residence](https://www.trendhunter.com/trends/nobu-hotel-los-cabos) and pimped out the stairwell to the guest rooms. The walls were adorned with Lady Aiko's famed feminine street art and naughty cartoons. Her work for The Standard is a fun mix of cat-faced pin-ups, pandas and flower power galore. **Implications** - One non-traditional but surefire way of attracting attention for a brand is when a company commissions an artist or designer to decorate their store or company's building in an avant-garde design. By showing a willingness to feature the kind of art that other companies shy away from having in prominent places, the company can market itself as a friend of the arts and a company willing to buck conventional wisdom. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 19% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### Why This Trend Is Growing - **Brand Collaboration with Artists:** Brands can attract attention and showcase their avant-garde image by commissioning artists to decorate their spaces in unique designs. - **Non-traditional Marketing Strategies:** Companies can market themselves as supporters of the arts and innovative by featuring unconventional artworks in prominent places. - **Alternative Art Exhibitions:** Hotels and other businesses can create unique, immersive art experiences for their guests by showcasing artists' work in unexpected spaces. ### Industries Being Reshaped - **Hospitality:** Hotels can differentiate themselves and enhance guest experiences by collaborating with artists to create visually striking and immersive spaces. - **Retail:** Retailers can leverage collaborations with artists to create engaging in-store experiences that differentiate their brand and attract customers. - **Marketing and Advertising:** Marketing agencies can explore non-traditional promotional strategies, such as art installations, to help brands stand out and create buzz. ## Related on Trend Hunter - [Immersive Hotel Art Installations](https://www.trendhunter.com/trends/hotel-art-installation.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Hotel-Friendly Tattoo Pop-Ups](https://www.trendhunter.com/trends/tattoo-popup.md) - [Artful Hotel Renovations](https://www.trendhunter.com/trends/25hours-hotel-bikini-berlin.md) - [Restored Art Deco Hotels](https://www.trendhunter.com/trends/restored-art-deco-hotel.md) - [Tokyo-Inspired Contemporary Hotels](https://www.trendhunter.com/trends/trunkhotel-cat-street.md) - [Luxury Fashion-Inspired Hospitality Initiatives](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Eccentric Soho Hotels](https://www.trendhunter.com/trends/martin-brudnizki.md)