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# Artistic Thumbprint Macarons
These Special-Edition Ladurée Macarons Pay Tribute to Sculptor César

By Laura McQuarrie | Published 2018-01-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/laduree-macarons
References: [twitter](https://twitter.com/MaisonLaduree/status/941028079086039040) & [laduree.fr](https://www.laduree.fr/explorer-laduree/notre-collaboration.html)

In honor of the retrospective that is currently being held at the [Centre Pompidou](https://www.trendhunter.com/trends/kunshan-olympic-sports-centre) for French sculptor César Baldaccini, Ladurée created a special-edition set of Ladurée [macarons and chocolates](https://www.trendhunter.com/trends/mothers-day-artist-collection) celebrating one of the artist's most legendary works—'Le Pouce' or 'The Thumb.'

The limited-edition 'César Box of 6 Macarons' is an artistic and giftable collectible that features classic macarons. The shells of the brown macaroon are accented with rum-flavored cream, topped with shreds of glazed chestnut and the fingerprint of the sculptor. The 'César Chocolate Box' contains shapely [chocolate pieces](https://www.trendhunter.com/trends/notre-dame-cathedral) that offer edible versions of the iconic Le Pouce work of art.

In Paris' largest business sector, La Défense, the 40-foot-tall thumb sculpture can still be found today.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 29% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Limited-edition Food Collaborations:** Creating special-edition food products in collaboration with artists and cultural events offers a unique way to celebrate and promote artistic works.
- **Art-inspired Packaging:** Using artistic motifs and themes in packaging design can enhance the visual appeal of a product and attract consumers.
- **Edible Art Experiences:** Integrating famous artwork into edible forms provides consumers with a multi-sensory experience that combines art and gastronomy.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can leverage limited-edition collaborations with artists to create buzz and appeal to art-loving consumers.
- **Packaging Design:** The packaging design industry can incorporate artistic elements into product packaging to create visually striking and memorable designs.
- **Art and Culinary Tourism:** The art and culinary tourism industry can offer unique experiences by combining food and famous artwork, attracting tourists interested in both culture and gastronomy.

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