# Fairy Tale Food The Limited Edition Laduree 'Alice in Wonderland' Macaroons By Tiana Reid | Published 2010-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/laduree-alice-in-wonderland References: [cakeheadlovesevil.wordpress](http://cakeheadlovesevil.wordpress.com/2010/08/23/alice-in-macaroons/) & [laduree.fr](http://www.laduree.fr/) [Macaroons](https://www.trendhunter.com/trends/lemon-macaroons) are a dream in itself, but the Ladurée 'Alice in Wonderland' macaroons are certainly a [fairy tale](https://www.trendhunter.com/trends/mischief-academy) in disguise. With a [limited edition box](https://www.trendhunter.com/trends/sweet-diplomacy-paris-box), these delicious desserts bring out the luxury in an old story. Whether as gift or for personal use, the Ladurée 'Alice in Wonderland' macaroons are classically cool. With a green outside and a black-and-white checkered interior, the design of the box is hardly as girly-girl as you would expect, making this appeal to everyone. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Limited Edition Food Products:** Opportunity for brands to create limited edition food products that appeal to consumers' desire for exclusivity and uniqueness. - **Branding Collaboration:** Opportunity for brands to collaborate with popular media franchises to create unique and eye-catching packaging designs that attract consumers. - **Luxury Storytelling:** Opportunity for brands to incorporate elements of storytelling and fantasy into their product designs to create a sense of luxury and exclusivity. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage companies to create limited edition products and collaborate with popular media franchises to attract consumers. - **Packaging:** Opportunity for packaging companies to design unique and eye-catching packaging for limited edition food products with popular media franchise collaborations. - **Luxury Goods:** Opportunity for luxury goods brands to incorporate storytelling and fantasy elements into their products to create a sense of exclusivity and appeal to consumers. ## Related on Trend Hunter - [Collaborative Spirit-Infused Macarons](https://www.trendhunter.com/trends/macarons-cocktail.md) - [DIY French Macaron Kits](https://www.trendhunter.com/trends/french-macaron-kit.md) - [Seasonal Easter Pastries](https://www.trendhunter.com/trends/laduree-canada-1.md) - [Elegant Miniature Mooncake Boxes](https://www.trendhunter.com/trends/miniature-mooncake-box.md) - [Valentine's Day Treat Launches](https://www.trendhunter.com/trends/laduree-india.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Valentine's Macaron Boxes](https://www.trendhunter.com/trends/laduree-canada.md) - [Movie-Themed Cookie Lines](https://www.trendhunter.com/trends/wuthering-heights.md) - [Macaron Ice Cream Sandwiches](https://www.trendhunter.com/trends/loriginal-macaron-ice-cream.md)