# What Does Your Phone Say About You? Ladbrokes' Quiz Uncovers the Cleverest Smartphone Users By Trend Hunter | Published 2014-03-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ladbrokes-quiz-uncovers-the-cleverest-smartphone-users References: [casino.ladbrokes](http://casino.ladbrokes.com/en/iphone-users-smartest-test-of-wits-says) & [casino.ladbrokes](http://casino.ladbrokes.com/en) *This post was written by Kirsty Thompson.* What does your phone say about you? A recent survey conducted by Ladbrokes has asked smartphone users to complete an intelligence test to see who has the quickest wits. The online quiz named The Test of Wits asked users to solve seven brainteasers, each question having a multiple choice of answers. Two questions on the test were: 1. How many 9s are there between 1 and 100? 2. How many months have 28 days? 1000 smartphone users took the test, and Ladbrokes analysed the results to discover who the cleverest phone users were and who were not. Before beginning the test, participants had to select which type of smartphone they were using. Ladbrokes calculated how long on average it took users of each phone type to complete the test. Check out the results to find out what your phone says about you: **1st - iPhone** iPhone users proved to have the quickest wits by completing the test in 94 seconds. **2nd - Nexus** Nexus users came second by finishing the test in 99 seconds. If you own a Nexus you can congratulate yourself on being second best. **3rd - Samsung** In third place were Samsung users, who completed the test in an average of 103 seconds. It's worth mentioning that a Samsung user finished in the fastest time overall- 47 seconds! **4th - HTC** HTC users came in the bottom three, completing the test in 105 seconds. **5th - Nokia** With an average of 109 seconds, Nokia users came second to last. Oh well, could be worse, they could have been... **6th - BlackBerry** It took BlackBerry users 118 seconds to complete 'The Test of Wits'. BlackBerry’s *are* a little bit slower than iPhone - not being designed for fun and games like the iPhone - and perhaps the results of the test say more about the phones themselves than the users. So, has Ladbrokes classed you as an quick-witted iPhone user, or a below-average BBMer? Maybe it's time for an upgrade? ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 96% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Smartphone Intelligence Test:** Developing smartphone quizzes to identify user intelligence levels presents an opportunity for app developers to create innovative cognitive testing and educational apps. - **Competitive Ranking Based on Smartphone Type:** Creating competitions based on user smartphone type can lead to innovations in gamification, marketing and advertising strategies for smartphone companies. - **User Demographics Based on Device Type:** By analyzing user demographics based on device type, smartphone manufacturers can target specific demographics and create customized marketing and advertising campaigns to suit their targeted audience. ### Who This Affects Most - **Education:** The educational industry can leverage smartphone intelligence tests to develop innovative cognitive testing apps for users to improve their skills through engaging interactive tasks. - **Mobile Technology:** The mobile technology industry could benefit from creating marketing and advertising strategies tailored to specific device users, based on their intelligence levels and demographical data. - **Gaming:** Gaming companies can create game apps that encourage competition among users and target specific smartphone users based on their device type, demographics and intelligence levels. ## Related on Trend Hunter - [AI Quiz Apps](https://www.trendhunter.com/trends/iqwizz.md) - [Fast Food Personality Quizzes](https://www.trendhunter.com/trends/mcnuggets-personality-quiz.md) - [Emoji Word Games](https://www.trendhunter.com/trends/quiz-blitz.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Gaming Archetype Personality Quizzes](https://www.trendhunter.com/trends/puzzle-personality-quiz.md) - [Adorable Cake-Themed Personality Tests](https://www.trendhunter.com/trends/what-cake-r-u.md) - [Phone-Inspired Card Games](https://www.trendhunter.com/trends/game-of-phones-1.md) - [Nostalgic Beer Brand Phones](https://www.trendhunter.com/trends/the-boring-phone.md) - [Mindful Smartphone Usage Apps](https://www.trendhunter.com/trends/intenty-app.md)