# Lactose-Free Ghee Butters 4th & Heart Original Ghee Promises to "Upgrade Any Recipe" By Kalin Ned | Published 2021-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lactosefree-ghee-butter References: [target](https://www.target.com/p/4th-heart-original-ghee-6oz/-/A-54434071) Contemporary consumers are always on the lookout for products that will elevate their home cooking—whether that is within the parameters of taste or healthy nutrition—and [4th & Heart's](https://www.trendhunter.com/trends/truffle-ghee) lactose-free ghee butter might prove to be an excellent option to look at. The product requires no refrigeration, meaning that the original ghee recipe can be used and served at room temperature. The brand sources the best ghee from [grass-fed, pasture-raised, antibiotic, and hormone-free cows](https://www.trendhunter.com/trends/golden-hooves-salted-butter) in New Zealand. The lactose-free ghee butter is also gluten-free, non-GMO, as well as certified Keto and Paleo. The recipe is diet-friendly and an excellent substitute for your conventional butter, olive oil, coconut oil, or other cooking oils—the ratio to keep in mind is simple—it is 1:1. 4th & Heart is a minority and woman-owned (and operated) small business. Image Credit: Target ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 16% | Activity: 70% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Lactose-free Products:** The trend indicates that consumers want more products with lactose-free variants that can suit their dietary needs. - **Gluten-free Certifications:** Since the number of consumers adhering to gluten-free diets has constantly increased, companies can capitalize on introducing gluten-free products. - **Keto and Paleo Diets:** As the trend is growing in popularity, businesses should consider launching products that cater to these diets' specific needs. ### Sectors Adopting This - **Dairy Industry:** The dairy industry can capitalize by introducing lactose-free variants of popular products. - **Nutrition Industry:** Nutrition companies can add value by innovating gluten-free and Paleo/Keto certified products. - **Health Food Industry:** The health food industry can benefit by introducing lactose-free, gluten-free and diet-specific products like the lactose-free butter. ## Related on Trend Hunter - [Healthy Traditional Ghees](https://www.trendhunter.com/trends/farmery.md) - [Mushroom-Infused Clarified Butters](https://www.trendhunter.com/trends/truffle-ghee.md) - [Gourmet Clarified Butters](https://www.trendhunter.com/trends/clarified-butters.md) - [Ghee Cooking Classes](https://www.trendhunter.com/trends/sur-la-table-x-4th-heart.md) - [Spreadable Free-From Butter Products](https://www.trendhunter.com/trends/all-things-butter-spreadable.md) - [Cultured Plant-Based Butters](https://www.trendhunter.com/trends/future-of-butter.md) - [Spreadable Health-Conscious Butters](https://www.trendhunter.com/trends/spreadable-butter-product.md) - [Cultured Probiotic-Rich Butters](https://www.trendhunter.com/trends/probiotic-kefir-butter.md) - [Lactose-Free Dairy Lines](https://www.trendhunter.com/trends/prairie-farms-1.md)