# Lactose-Free Chocolate Branding These Chocolates are Wrapped in Sophisticated Packaging By Mishal Omar | Published 2016-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lactosefree-chocolate References: [thedieline](http://www.thedieline.com/blog/2016/8/3/simon-oliveri) & [sheridanandco](http://www.sheridanandco.com/) The packaging of these lactose-free chocolates is reminiscent of the ocean's color and waves. People with lactose allergies or sensitivities find it difficult to enjoy one of the most universally eaten indulgences -- chocolate. Whether it is the fact that it has lactose in it or the fact that lactose-free chocolate does not often deliver on flavor, chocolate certainly falls to the wayside upon realization of a sensitivity to lactose. '[Simon & Oliveri](https://www.trendhunter.com/trends/philz-coffee-and-simon-sinek)' offer Belgian chocolates that do not contain lactose that actually taste good. With flavors such as "[sea salt](https://www.trendhunter.com/trends/white-chocolate-pistachio-nuts-with-sea-salt-bar)," the design company 'Sheridan*Co' chose to wrap it in ocean-themed packaging. The company now has a signature teal color along with simple but endearing graphics on its chocolate. These chocolates offer a luxurious alternative for people with food sensitivities. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 38% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Lactose-free Dessert Boom:** The increase in demand for lactose-free chocolate and other desserts will provide an opportunity for companies to capitalize on the untapped market and create innovative products and marketing strategies. - **Sophisticated Food Packaging:** Companies can elevate their brand identity by adopting aesthetically appealing and unique packaging designs that set them apart from competitors. - **Health-conscious Indulgence:** With the growing focus on health and wellness, there is an opportunity for companies to create indulgent products that cater to consumers' dietary needs without compromising on taste and quality. ### Industries Being Reshaped - **Chocolate Industry:** As the demand for lactose-free chocolate continues to rise, there is an opportunity for chocolate companies to innovate their products and offer a wider range of options to appeal to lactose-intolerant consumers. - **Packaging Industry:** Companies in the packaging industry can offer customized solutions to food companies looking to stand out with unique and visually appealing packaging designs that align with their brand image. - **Health Food Industry:** As more consumers seek healthier indulgences, there is an opportunity for health food companies to develop new and innovative products, using natural and organic ingredients to cater to specific dietary needs. ## Related on Trend Hunter - [Indulgent Lactose-Free Frozen Treats](https://www.trendhunter.com/trends/peanut-butter-ice-cream.md) - [Delectably Dairy-Free Chocolates](https://www.trendhunter.com/trends/dairyfree-oat-milk-chocolates.md) - [Creamy Milk-Free Chocolates](https://www.trendhunter.com/trends/milk-free-chocolate.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Inclusive Chocolate Packaging](https://www.trendhunter.com/trends/the-holiday-braille-box.md) - [Indulgent Allergy-Friendly Snack Cups](https://www.trendhunter.com/trends/mini-cups.md) - [Artisanal Vegan Chocolates](https://www.trendhunter.com/trends/lderach-vegan-chocolate.md) - [Plant-Based Milk Chocolate Bars](https://www.trendhunter.com/trends/lovo-chocolate-bars.md) - [Low-Sugar Chocolate Snacks](https://www.trendhunter.com/trends/dark-milk-chocolate-toffee-almond-sea-salt-snaps.md)