# Lactose-Free Icelandic-Style Yogurts Lactose-Free Skyr from Thor's Skyr is Packed with Protein By Laura McQuarrie | Published 2023-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lactose-free-skyr References: [theglobeandmail](https://www.theglobeandmail.com/investing/markets/markets-news/PR%20Newswire/20398985/thors-skyr-launches-new-lactose-free-skyr-formula-across-all-flavors/)  [Thor's Skyr](https://www.trendhunter.com/trends/robotic-smoothie-kiosk) newly announced a lactose-free skyr formula with more protein per serving. This new formula is easier to digest and helpful for maintaining lower blood sugar levels, and according to the brand, it's naturally sweeter and removes the need for added sugar in flavored offerings. While the plain version of Thor's Skyr now has 21 grams of protein per six-ounce cup, the brand's flavored offerings share 18 grams of protein—and this [high protein content](https://www.trendhunter.com/trends/highprotein-yogurt) stands out as other brands adjust their recipes to offer less protein per serving. At Natural Products Expo East 2022, the American-made skyr brand using traditional Icelandic methods and all-natural ingredients debuted its [new lactose-free formula](https://www.trendhunter.com/trends/norr-organic) with three new flavors. This fall, the brand's existing varieties like vanilla, strawberry and blueberry will be joined by coconut, key lime and coffee. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 22% | Activity: 40% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Lactose-free Skyr Formula:** The lactose-free skyr formula from Thor's Skyr offers a new option for consumers with lactose intolerance and provides an opportunity for other dairy brands to expand their product offerings. - **High Protein Content:** The high protein content in Thor's Skyr sets it apart from other brands and presents an opportunity for the protein-focused food and beverage industry to explore similar innovations. - **All-natural Ingredients:** By using all-natural ingredients, Thor's Skyr taps into the growing demand for clean and healthy food options, creating an opportunity for the natural food industry to incorporate such ingredients into their products. ### Where This Applies - **Dairy Industry:** The lactose-free skyr formula from Thor's Skyr presents an innovative opportunity for the dairy industry to cater to the needs of lactose-intolerant consumers and expand their market share. - **Protein-focused Food and Beverage Industry:** The high protein content in Thor's Skyr opens up possibilities for the protein-focused food and beverage industry to develop new products that meet the demand for protein-rich snacks and drinks. - **Natural Food Industry:** With its use of all-natural ingredients, Thor's Skyr introduces a disruptive opportunity for the natural food industry to create products that align with consumers' desire for clean and wholesome options. ## Related on Trend Hunter - [Dairy-Free Icelandic Yogurts](https://www.trendhunter.com/trends/oatmilk-skyr.md) - [Free-From High-Protein Yogurts](https://www.trendhunter.com/trends/danone-skyr.md) - [Skyr-Infused Meals](https://www.trendhunter.com/trends/icelandic-provisions-skyr.md) - [Thick Plant-Powered Yogurts](https://www.trendhunter.com/trends/skyr-protein-coconut.md) - [Adult-Targeted Icelandic Yogurts](https://www.trendhunter.com/trends/yoplait-skyr.md) - [Rich Goat's Milk Yogurts](https://www.trendhunter.com/trends/bergeron-skyr.md) - [Expanded UK Yogurt Ranges](https://www.trendhunter.com/trends/arla-1.md) - [Dairy-Free Skyr Snacks](https://www.trendhunter.com/trends/plantbased-skyr.md) - [Sugar-Free Dairy Products](https://www.trendhunter.com/trends/pauls-protein.md)