# Animal-Free Milk Proteins LF+ is the World's First Precision Fermentation-Produced Lactoferrin By Laura McQuarrie | Published 2023-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lactoferrin References: [newswire](https://www.newswire.ca/news-releases/turtletree-debuts-first-ever-animal-free-lactoferrin-one-of-milk-s-most-valuable-and-functional-proteins-in-world-first-tasting-882848276.html) & [turtletree](https://turtletree.com/)  Lactoferrin, the nutrient that's classically found in mammalian milk, has now been created as an animal-free product thanks to TurtleTree. The world's first precision fermentation-produced [lactoferrin](https://www.trendhunter.com/trends/functional-espresso-shot), LF+, is described as "a high-value bioactive milk protein and one of the most powerful parts of cow's milk, with great functional benefits for immunity, iron regulation, and digestive health." TurtleTree will be hosting an exclusive tasting Event in San Francisco, offering investors and food partners the first look, and taste, at the pink-hued protein before the "pink gold" enters the market later in 2023. Already, lactoferrin is used in supplements and infant formulas today and animal-free lactoferrin has the potential to solve challenges related to supply scarcity and the resource-intensive extraction process. Additionally, LF+ could nourish many consumers who are making the switch to [plant-based milk](https://www.trendhunter.com/trends/plantbased-whole-milk). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 36% | Activity: 31% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Animal-free Milk Proteins:** Precision fermentation techniques can transform bioactive milk protein, including lactoferrin, into an animal-free protein source that has an untapped market potential. - **Alternative Protein Sources:** Alternative sources of proteins like lactoferrin from milk will be in high demand as plant-based diets grow in popularity. - **Precision Fermentation Technology:** Precision fermentation technology is revolutionizing the creation of animal-free proteins in the food industry. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry, particularly dairy and protein-based product manufacturers, can use precision fermentation technology to create a range of new animal-free products. - **Supplement:** The supplement industry can use lactoferrin to create dairy-free and vegetarian supplements for health-conscious consumers. - **Infant Formula:** As accessibility to animal-free lactoferrin becomes easier, the infant formula industry can use it to produce more nourishing and sustainable products for infants. ## Related on Trend Hunter - [Animal-Free Milk Proteins](https://www.trendhunter.com/trends/animalfree-milk-protein.md) - [Animal-Free Milk Alternatives](https://www.trendhunter.com/trends/betterland-cowfree-milk.md) - [Animal-Free Milk Products](https://www.trendhunter.com/trends/betterland-milk.md) - [Animal-Free Dairy Milks](https://www.trendhunter.com/trends/strive-freemilk.md) - [Functional Espresso Shots](https://www.trendhunter.com/trends/functional-espresso-shot.md) - [Sustainable Animal-Free Milks](https://www.trendhunter.com/trends/very-dairy.md) - [Animal-Free Dairy Facilities](https://www.trendhunter.com/trends/imagindairy-1.md) - [Animal-Free Dairy Protein](https://www.trendhunter.com/trends/myprotein-x-perfect-day.md) - [Authentic Dairy-Free Milks](https://www.trendhunter.com/trends/mlkology.md)