# Dairy-Sensitive Ice Cream Campaigns The LACTAID Sunday Dairies Campaign Stars Ciara Miller By Michael Hemsworth | Published 2026-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lactaid-sunday-dairies References: [dairyfoods](https://www.dairyfoods.com/articles/99159-lactaid-introduces-sunday-dairies-campaign) & [lactaid](https://www.lactaid.com)  The [LACTAID Sunday Dairies](https://www.trendhunter.com/trends/peanut-butter-ice-cream) campaign has been introduced as a nod to the topic of Sunday scaries and end-of-weekend-related stress to help dairy-sensitive consumers [indulge in ice cream without worry](https://www.trendhunter.com/trends/dairyfree-lifeguards). The campaign stars TV personality and model Ciara Miller, and encourages consumers to ditch Sunday-related stress and focus more on enjoying their time off. The campaign puts the LACTAID Ice Cream with its [lactose-free recipe](https://www.trendhunter.com/trends/handels-ice-cream-and-oatly) in the spotlight and is launching alongside a sweepstakes that will run this summer. Fans will get the chance to win a year's supply of LACTAID Ice Cream. Miller commented on the LACTAID Sunday Dairies campaign saying, "Summer Sundays are all about slowing down, indulging a bit, and soaking up every minute of the weekend. I am obsessed with LACTAID Ice Cream, especially the Chocolate Chip Cookie Dough flavor, because I get that rich, creamy dairy taste I crave without the discomfort. I'm so here for LACTAID Sunday Dairies — it's the perfect way to ditch the Scaries and actually look forward to Sundays again." Image Credit: Kenvue ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 60% | Activity: 71% | Freshness: 77% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Lactose-free Indulgence:** Consumers increasingly seek lactose-free treats that deliver authentic taste and texture, creating room for disruptive formulations that replicate traditional dairy mouthfeel using enzyme technologies and alternative proteins. - **Wellness-focused Weekend Marketing:** Brands are framing weekends as restorative experiences, opening opportunities for campaigns and product formats that combine emotional wellness narratives with functional food benefits to reduce stress-related consumption barriers. - **Influencer-led Comfort Branding:** Celebrity and micro-influencer endorsements tied to personal comfort moments are shifting purchase motivations, enabling new co-branded product lines and experiential promotions that blur entertainment and grocery categories. ### Where This Applies - **Frozen Desserts:** Product developers in frozen desserts can leverage lactose-free processes and novel fat- and protein-structuring methods to introduce premium textures previously limited to dairy formulations. - **Consumer Packaged Goods Retail:** Retailers and CPGs face demand for differentiated shelving and promotional bundles that spotlight dietary-sensitive variants, prompting reconceived merchandising and private-label strategies tailored to sensorial parity with mainstream products. - **Health and Nutrition Technology:** Nutrition tech platforms and diagnostics providers can integrate consumer-reported intolerance experiences with personalized food recommendations and enzyme delivery solutions to reduce friction for dairy-sensitive shoppers. ## Related on Trend Hunter - [Summer-Celebrating Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-summer-edition-bars.md) - [Stout-Flavored Ice Creams](https://www.trendhunter.com/trends/lovely-day-for-a-guinness-ice-cream.md) - [Dairy-Based Lactose-Free Creamers](https://www.trendhunter.com/trends/lactosefree-creamer.md) - [Immersive Dairy-Free Summer Campaigns](https://www.trendhunter.com/trends/free-your-mind.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Sentimental Dairy Campaigns](https://www.trendhunter.com/trends/everybody-milk.md) - [Everyday Indulgence Ice Creams](https://www.trendhunter.com/trends/publix-ice-creams.md) - [Indulgent Lactose-Free Frozen Treats](https://www.trendhunter.com/trends/peanut-butter-ice-cream.md) - [Limited-Edition Lactose-Free Ice Creams](https://www.trendhunter.com/trends/cherry-fudge-chip-ice-cream.md)