# Haute Bankruptcy Poor Economy Crunches Fashion Icon Christian LaCroix By Going Like Sixty | Published 2009-05-29 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/lacroix-turns-into-flop-house-bankruptcy-follows-cancelled-orders References: [business.timesonline](http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6380691.ece) Bankruptcy: it's affecting everyone, even [Christian Lacroix](https://www.trendhunter.com/trends/loubifamily). The French fashion house was loved by the characters in Absolutely Fabulous because of the extravagance exhibited by the Christian Lacroix image, but things are changing fast. LaCroix is owned by the Falic Group and employs 125 people. The super luxury market has contracted just enough that it is putting the squeeze on haute couture houses that don’t have deep pockets. Major retailers like [Neiman Marcus](https://www.trendhunter.com/trends/balmain-beach-club) and [Saks](https://www.trendhunter.com/trends/bloomingdales-is-set-to-close) reduced future orders and sales for summerwear from Christian LaCroix by about 35%. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 65% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Bankruptcy in Fashion Industry:** The poor economy is causing bankruptcies in the fashion industry, creating opportunities for disruptive innovations in financial management and business models for luxury fashion houses. - **Decline in Super Luxury Market:** The contraction of the super luxury market is impacting haute couture houses, creating opportunities for disruptive innovations in marketing strategies and product offerings. - **Reduction in Orders and Sales:** The decrease in future orders and sales for Christian LaCroix highlights the need for disruptive innovations in supply chain management and diversification of distribution channels. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry needs disruptive innovations in financial management and business models for luxury fashion houses to address the impact of bankruptcies. - **Super Luxury Market:** The super luxury market requires disruptive innovations in marketing strategies and product offerings to counter the decline in demand. - **Retail Industry:** The reduction in orders and sales for Christian LaCroix indicates the need for disruptive innovations in supply chain management and diversification of distribution channels in the retail industry. ## Related on Trend Hunter - [High Fashion Clog Collabs](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier.md) - [Luxury Fashion Label Expansions](https://www.trendhunter.com/trends/belle-vivier-shoe.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Familial Luxury Fashion](https://www.trendhunter.com/trends/loubifamily.md) - [Collaborative Couture Fashion Lines](https://www.trendhunter.com/trends/bach-mai.md) - [Luxury Fashion House Expansions](https://www.trendhunter.com/trends/launch-on-nykaa.md) - [Luxury Store Closures](https://www.trendhunter.com/trends/bloomingdales-is-set-to-close.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Optimistic Fashion Brand Runways](https://www.trendhunter.com/trends/brand-homecoming.md)