# Nail Lacquer-Lending Websites Lacquerous Introduces Nail Polish Renting Service By Katie Pagnotta | Published 2012-12-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lacquerous References: [fashionotes](http://www.fashionotes.com/content/2012/11/netflix-for-nails-polish-sharing-service-debuts/) & [lacquerous](http://www.lacquerous.com/how-it-works) New concept Lacquerous is a forum where people can sign up and rent nail polishes on a month-to-month basis. Forget about splurging and wasting tons of money on changing your nail color. This online website allows you to rent [high-end nail polishes](https://www.trendhunter.com/trends/le-sweet-nail-polish) you may have not been able to afford. You save money from not having to attend nail salons and you get tons of options. The site features designer polishes from [Chanel](https://www.trendhunter.com/trends/zero-collective) to [Dior](https://www.trendhunter.com/trends/ps-bridal-rental). There are over 70 shades of each color hue and a shade for every week. You can follow the polishes that are popular and even create your own personal list to request certain brands and colors. Lacquerous is a wonderful concept that always cosmetic queens to share their love of nail polish. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 12% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Nail Polish Renting:** The trend of renting nail polishes on a month-to-month basis presents opportunities for disruptive innovation in the beauty industry. - **Affordable Luxury:** The trend of offering high-end nail polishes for rent allows individuals to experience luxury brands without the significant cost, opening up possibilities for disruptive innovation in the fashion industry. - **Personalized Nail Color:** The trend of creating personalized lists and requesting specific brands and colors opens up opportunities for disruptive innovation in the customization and personalization sectors of the beauty industry. ### Where This Applies - **Beauty:** The beauty industry can explore disruptive innovation by embracing the concept of nail polish renting and redefining the way consumers access and use beauty products. - **Fashion:** The fashion industry can leverage the trend of offering high-end nail polishes for rent to enhance customer experiences and explore new business models that revolve around affordable luxury. - **Customization:** The customization industry can capitalize on the trend of personalized nail color by developing innovative technologies and platforms that enable consumers to create their unique nail polish shades. ## Related on Trend Hunter - [Innovative Nail Product Collections](https://www.trendhunter.com/trends/nail-products.md) - [Mood-Driven Nail Polish Products](https://www.trendhunter.com/trends/lights-lacquer-core-collection.md) - [Bridal Nail Polish Ranges](https://www.trendhunter.com/trends/bridal-nail-collection.md) - [Four-In-One Nail Polishes](https://www.trendhunter.com/trends/fourinone-nail-polis.md) - [Nail Polish Brand Expansions](https://www.trendhunter.com/trends/nailsinc-polishes.md) - [Blurring Nail Treatments](https://www.trendhunter.com/trends/nail-retouch.md) - [Decadent Superfood Nail Polishes](https://www.trendhunter.com/trends/le-sweet-nail-polish.md) - [Sunlight-Reactive Nail Polishes](https://www.trendhunter.com/trends/forever-wear-chill-paint.md) - [Sleek Nail Polish Pens](https://www.trendhunter.com/trends/nail-pen.md)