# Clear Protein-Packed Waters Arla Foods Ingredients Announced the New Lacprodan ISO.Water By Michael Hemsworth | Published 2019-11-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lacprodan-isowater References: [foodbev](https://www.foodbev.com/news/arla-foods-ingredients-debuts-new-whey-protein-isolate/) & [arlafoodsingredients](https://www.arlafoodsingredients.com) Protein drinks are often associated with a thicker consistency profile when compared to other refreshment options on the market, so the [Lacprodan ISO.Water](https://www.trendhunter.com/trends/arla-protein-bar) has been unveiled by [Arla Foods](https://www.trendhunter.com/trends/whey-protein-hydrolysate) Ingredients to change this. The new ingredient has been formulated by the brand specifically for use in [clear protein water products](https://www.trendhunter.com/trends/protein-water-line) and is reported to combat against the common complaints of such products. This includes taste and a dry mouthfeel to help brands bring their product to market with confidence. Director, Health and Performance Nutrition at Arla Foods Ingredients Troels Laursen spoke on the Lacprodan ISO.Water saying, "Protein waters are a fantastic way to offer consumers healthy protein in a convenient, refreshing and low-calorie format. However, the one box they haven’t previously ticked is great taste. Lacprodan ISO.Water overcomes that challenge, paving the way for products with a far wider range of flavours. It will set a new standard for clear protein waters that taste great as well as meeting nutritional needs.” ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Clear Protein Waters:** Creating protein water products with a clear consistency profile to address taste and mouthfeel complaints. - **Improved Taste in Protein Waters:** Developing protein water formulations with great taste to enhance consumer appeal and expand flavor options. - **Convenient Protein Consumption:** Providing consumers with healthy protein in a convenient, refreshing, and low-calorie format through protein water products. ### Where This Applies - **Beverage Industry:** Innovating protein water products with improved taste and consistency to meet consumer demands for healthier drink options. - **Sports Nutrition Industry:** Expanding the range of flavors in protein water products to cater to the nutritional needs of athletes and fitness enthusiasts. - **Functional Food Industry:** Introducing protein water formulations as a convenient and low-calorie way to meet the growing demand for functional, protein-rich foods. ## Related on Trend Hunter - [Juicy Refreshing Protein Powders](https://www.trendhunter.com/trends/clear-whey-protein-powder.md) - [Ready-to-Drink Protein Waters](https://www.trendhunter.com/trends/forall-water-protein.md) - [Thirst-Quenching Protein Water](https://www.trendhunter.com/trends/suprwater.md) - [Refreshingly Fruity Protein Supplements](https://www.trendhunter.com/trends/clear-whey-protein-isolate.md) - [Refreshing Canned Protein Beverages](https://www.trendhunter.com/trends/clear-protein-water.md) - [Lightly Flavored Protein Supplements](https://www.trendhunter.com/trends/myprotein-clear-whey-splash-of.md) - [Hydrating Protein-Packed Drinks](https://www.trendhunter.com/trends/upbeat-protein-drinks.md) - [Refreshing Protein-Rich Waters](https://www.trendhunter.com/trends/protein-water-range.md) - [Clear Whey Protein Isolates](https://www.trendhunter.com/trends/volactive-pro2o-rtm.md)