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# Tournament-Themed Tennis Apparel
The LACOSTE x Roland Garros Range Boasts On and Off-Court Looks

By Jana Pijak | Published 2019-03-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lacoste-x-roland-garros
References: [lacoste](http://www.lacoste.com)

The LACOSTE x Roland Garros 2019 collection brings together the vision of the iconic tennis-wear brand with the legacy of the French tennis tournament. Celebrating both brands' impact on the tennis sport as a whole, this co-branded range marries timeless sportswear silhouettes with contemporary details, appealing to consumers that seek a balance of style, comfort and function.

Consisting of pieces designed both for on and off the court, the collection highlights [co-branded, color-blocked tops](https://www.trendhunter.com/trends/quiet-please-collection), functional fanny pack accessories and crocodile insignia hats as part of its off-court range. When it comes to its on-court looks, [Lacoste](https://www.trendhunter.com/trends/lineshot) unveils the newest [Novak Djokovic collection](https://www.trendhunter.com/trends/novak-djokovic), with technical shorts, polo shirts and jackets featured as standouts. There is also a focus on playful graphics like "timeless stripes, deconstructed court lines and tennis ball prints" throughout staying true to Lacoste's vivid and effortlessly cool aesthetic.

Image Credit: Lacoste

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 51% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Tournament-themed Apparel:** The intersection of sports and fashion creates opportunities for brands to appeal to consumers who value both style and function.
- **Co-branded Collaborations:** Partnerships between established brands can lead to the creation of unique and desirable products for consumers.
- **Graphic-based Designs:** Playful graphics and unique design elements can help differentiate brands in a crowded market and resonate with consumers looking for bold statement pieces.

### Industries Being Reshaped

- **Sportswear:** Incorporating unique graphics and innovative design details into sport-specific apparel can increase demand for products and set brands apart.
- **Fashion:** Collaborations between established fashion and sportswear brands present opportunities to create collections that appeal to consumers across multiple industries
- **Athletic Gear and Accessories:** From functional fanny packs to technical shorts, incorporating features that enhance a consumer's workout experience can set a brand apart in the athletic gear and accessories industry.

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