# Celebratory Crocodile Tees The Lacoste x Roland Garros 40th Anniversary Line By Matt Ho | Published 2011-06-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lacoste-x-roland-garros-40th-anniversary References: [viacomit.net](http://viacomit.net/2011/06/02/lacoste-x-roland-garros-40th-anniversary-t-shirt/) & [storerolandgarros](http://www.storerolandgarros.com/catpage.html?ccode=RGLACOSTE&fftcat=rg_menapp2) After four decades, the Lacoste x Roland Garros 40th Anniversary collaboration celebrates a partnership that's been so successful over the years. The Lacoste x Roland Garros 40th Anniversary line brings three new simple, but stylish shirts. The first two are basic tees that feature screen-printed images of a 1973 campaign, with a nicely detailed emblem on the bottom left of the shirt that says "40 ans" (40 years). The last piece of apparel is a stylish polo with a miniature Lacoste and Roland Garros logo neatly stitched onto the shirt. The right sleeve has a black "40" sewn on as well. The entire collection of the Lacoste x Roland Garros 40th Anniversary shirts are now available at the Roland Garros online shop. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Sporting Collaboration Fashion:** The Lacoste x Roland Garros 40th Anniversary line reflects a growing trend of collaborative fashion collections inspired by sports events and tournaments. - **Nostalgic Brand Partnerships:** The partnership between Lacoste and Roland Garros for their 40th anniversary highlights a trend of brands collaborating to create nostalgia-driven products that resonate with consumers. - **Limited Edition Commemorative Apparel:** The release of the Lacoste x Roland Garros 40th Anniversary collection showcases the trend of limited edition commemorative apparel lines that engage loyal fans and collectors. ### Industries Being Reshaped - **Fashion Retail:** The Lacoste x Roland Garros 40th Anniversary line presents an opportunity for fashion retailers to collaborate with sports organizations and create exclusive collections that appeal to a wider audience. - **Sports Merchandise:** The success of the Lacoste x Roland Garros 40th Anniversary collaboration demonstrates the potential for sports merchandise companies to partner with iconic brands and offer limited edition commemorative products to fans and collectors. - **E-commerce:** The availability of the Lacoste x Roland Garros 40th Anniversary shirts through the Roland Garros online shop highlights the importance of e-commerce platforms for brands to reach customers directly and efficiently. ## Related on Trend Hunter - [Performance-Ready Stylish Tennis Capsules](https://www.trendhunter.com/trends/lineshot.md) - [Heritage Tennis Runways](https://www.trendhunter.com/trends/heritage-tennis-runways.md) - [Reimagined Legacy Fashion Logos](https://www.trendhunter.com/trends/novak-djokovic.md) - [Hospitality-Inspired Apparel](https://www.trendhunter.com/trends/brach-x-lacoste.md) - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md) - [Locker Room-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-locker-room.md) - [Porcelain-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/lacoste-x-clot.md) - [Neutral Collaborative Streetwear Series](https://www.trendhunter.com/trends/lacoste-and-highsnobiety.md) - [Elegant Sport Heritage Experiences](https://www.trendhunter.com/trends/tennisinspired-afternoon-tea.md)