# Sophisticated Sporty Shades The Lacoste SS10 Sunglasses are Ultra Chic By Mark Chamberlain | Published 2010-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lacoste-ss10-sunglasses References: [charmant.fr](http://www.charmant.fr/GmbH/anglais/) & [style](http://www.style.com/fashionshows/complete/S2010RTW-LACOSTE?page=1) For Spring and Summer 2010, [Lacoste](https://www.trendhunter.com/trends/l003-2k24-sneaker) takes you on an exclusive cruise through the Greek Isles and then around the best beaches of the world to discover its sport-inspired and sophisticated line of sun wear. The Lacoste SS10 sunglasses collection for men and women offers a contemporary twist on [vintage silhouettes](https://www.trendhunter.com/trends/sunski-strada) and promises innovative use of color blocking, enamel inlays and stripes and lines that evoke the codes of the Lacoste brand heritage. The Lacoste SS10 sunglasses line has you covered as you move from sea to shore this season. The 'Samos' is one style, which features an oversized design with a slight wrap-around effect. The temple has an embossed crocodile logo on a metal plate that connects the temple to the frame and is available in black, grey, red, tortoise and white. 'South Beach' is a rounder and chunkier option for combing the beach by day or night and comes in tortoise, white and black. So, for ultra chic sunglasses straight from the catwalk, click on the links to the left to find out where you can pick up a pair of sunnies from the Lacoste SS10 sunglasses collection. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 14% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Contemporary Twist on Vintage Silhouettes:** There is an opportunity for sunglasses manufacturers to create modern designs inspired by retro shapes. - **Innovative Use of Color Blocking:** Brands can explore using bold and contrasting colors in their sunglasses designs to create a statement. - **Enamel Inlays and Stripes:** The incorporation of enamel inlays and striped patterns in sunglasses can create a unique and eye-catching aesthetic. ### Who This Affects Most - **Fashion Accessories:** The fashion accessories industry can capitalize on the demand for stylish and trendy sunglasses. - **Eyewear:** The eyewear industry can explore new materials and design techniques to create innovative and fashionable sunglasses. - **Luxury Brands:** Luxury brands can create high-end sunglasses with unique detailing and aesthetics, offering a premium product to consumers. ## Related on Trend Hunter - [Dynamic Spring-Ready Preppy Sneakers](https://www.trendhunter.com/trends/l003-2k24-sneaker.md) - [Locker Room-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-locker-room.md) - [Performance-Ready Stylish Tennis Capsules](https://www.trendhunter.com/trends/lineshot.md) - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md) - [Versatile Sporty Eyewear Collections](https://www.trendhunter.com/trends/csport-collection.md) - [Neutral Collaborative Streetwear Series](https://www.trendhunter.com/trends/lacoste-and-highsnobiety.md) - [Laidback Fashion Brand Sunglasses](https://www.trendhunter.com/trends/converse-sunglasses.md) - [Heritage Tennis Runways](https://www.trendhunter.com/trends/heritage-tennis-runways.md) - [Refined Hyper-Sporty Sunglasses](https://www.trendhunter.com/trends/tag-heuer-eyewear-collection.md)