# Chromatic Pop Art Ads The Men's Lacoste Red and Lacoste Spring 2010 Campaigns By Marissa Liu | Published 2010-02-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lacoste-spring-2010-campaign References: [materialiste](http://www.materialiste.com/style/campagne-lacoste-2010-printemps-ete) & [lacoste](http://www.lacoste.com/) The [Lacoste Red](https://www.trendhunter.com/trends/the-locker-room) brand is preppy lifestyle wear geared towards youthful, urban gentlemen. A [brightly coloured, jovial campaign](https://www.trendhunter.com/trends/vowels-1) was devised to Spring 2010 and stands in contrast to the muted, breezy, more conservative [Lacoste Spring](https://www.trendhunter.com/trends/lacoste-swimwear-collection) 2010 campaign. The Lacoste men’s Spring 2010 ads are a little more conservative and feature a biking and quietly observational model posing on a washed out beach. Click through the gallery to see more of the men’s Lacoste Red and Lacoste Spring 2010 campaign. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 70% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Preppy Lifestyle Wear:** There is a disruptive innovation opportunity to create new brands that offer preppy lifestyle wear for urban gentlemen with a modern twist. - **Brightly Coloured Campaigns:** There is a disruptive innovation opportunity to develop campaigns that use vibrant and cheerful colors to appeal to a youthful target audience. - **Conservative Advertising:** There is a disruptive innovation opportunity to challenge the conservative advertising approach and explore alternative strategies to captivate customers in the fashion industry. ### Industries Being Reshaped - **Fashion:** Fashion industry has the potential to embrace and capitalize on the trend of preppy lifestyle wear by introducing new lines of clothing and accessories tailored for urban gentlemen. - **Advertising:** The advertising industry can explore the use of bright and bold colors to create campaigns that connect with the target market's desire for vibrancy and youthfulness. - **Marketing:** Marketers can disrupt the conventional approach of conservative advertising in the fashion industry by incorporating innovative and out-of-the-box strategies to attract and engage customers. ## Related on Trend Hunter - [Elegant Sporty Swimwear](https://www.trendhunter.com/trends/lacoste-swimwear-collection.md) - [Locker Room-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-locker-room.md) - [Porcelain-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/lacoste-x-clot.md) - [Dynamic Spring-Ready Preppy Sneakers](https://www.trendhunter.com/trends/l003-2k24-sneaker.md) - [Performance-Ready Stylish Tennis Capsules](https://www.trendhunter.com/trends/lineshot.md) - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md) - [Neutral Collaborative Streetwear Series](https://www.trendhunter.com/trends/lacoste-and-highsnobiety.md) - [Heritage Tennis Runways](https://www.trendhunter.com/trends/heritage-tennis-runways.md) - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md)