# Sophisticated Performance Sportswear The Newest Lacoste Sport Collection Fuses Function and Style By Christopher Magsambol | Published 2016-01-13 | Updated 2016-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lacoste-sports References: [lacoste](http://www.lacoste.com/se/lookbook-sport.html) While known for its long history in casual wear, this [Lacoste](https://www.trendhunter.com/trends/winter-wardrobing) sportswear collection takes inspiration from the brand's roots. The versatile clothing line is comprised of jackets, pants, shorts and sweaters, aimed at the active, yet fashionable consumer. A wide range of [active-ready golf shirts](https://www.trendhunter.com/trends/gold-capsule) anchor the collection, recreating the brand's most iconic garment in both vibrant and neutral prints. The outerwear selection targets consumers who wish to take their exercise outdoors, with pieces that feature waterproof nylon and lightweight jackets that ensure maximum performance without sacrificing style. By focusing on both comfort and style, this versatile sports collection seamlessly translates into chic streetwear for young busy professionals. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Versatile Sportswear:** The trend highlights the customers' desire for stylish multi-functional apparel that can fit into both workout and everyday wear; opportunities for integrating more advanced materials and technologies can create innovative products. - **Performance-focused Technology:** Trends in smart fabrics and nanotechnology are creating opportunities for companies to develop performance-enhancing features in sportswear, such as moisture-wicking and breathable fabrics. - **Athleisure Fashion:** The trend of combining athletic wear with casual wear has created opportunities to develop sportswear as fashion statement and for designers to blend fashion and function. ### Industries Being Reshaped - **Sportswear Industry:** Companies can focus on creating innovative sportswear that combines both athletic and fashion elements to cater to the market's growing demand for versatile and stylish sportswear. - **Fashion Industry:** The fashion industry can leverage the versatility of sports and create new fashion-forward designs and collections that cater to the merging trend of Athleisure fashion. - **Technology Industry:** Technology companies can leverage the demand for performance-focused sportswear to develop and implement smart fabrics and nanotechnologies into the manufacturing process, further improving sportswear functionality and design. ## Related on Trend Hunter - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md) - [Locker Room-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-locker-room.md) - [Performance-Ready Stylish Tennis Capsules](https://www.trendhunter.com/trends/lineshot.md) - [Porcelain-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/lacoste-x-clot.md) - [Neutral Collaborative Streetwear Series](https://www.trendhunter.com/trends/lacoste-and-highsnobiety.md) - [Heritage Tennis Runways](https://www.trendhunter.com/trends/heritage-tennis-runways.md) - [Hospitality-Inspired Apparel](https://www.trendhunter.com/trends/brach-x-lacoste.md) - [Advanced 70s-Inspired Sneakers](https://www.trendhunter.com/trends/lacoste-elite-active-sneakers.md) - [Dynamic Technical Outerwear Series](https://www.trendhunter.com/trends/sportstyle-line.md)