# 3D Sneaker Photography Artist Xavi Boldtron Created This Lacoste Sneaker Series for Fucking Young! By Riley von Niessen | Published 2017-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lacoste-sneaker References: [fuckingyoung.es](http://fuckingyoung.es/lacoste-sneakers-by-boldtron-3d/) & [lacoste.es](https://www.lacoste.es/zapatos) Xavi Boldtron, an artist who specializes in 3D and other unique visual effects, recently collaborated with [Lacoste](https://www.trendhunter.com/trends/l003-2k24) sneakers to come up with a series of images that show off the brand's offerings in a completely new way. The images were released as an exclusive by popular fashion magazine Fucking Young!, which shared some of Boldtron's creative process with its readers as well. The artist explained his love for [3D photography](https://www.trendhunter.com/trends/mostro-3d) by saying, "You can create a hyperreal or totally surreal piece. With very artistic or totally objective touches with reality. It’s something that fascinated me from the beginning but you must invest a number of unthinkable hours until you get that point. My style is alive, more alive than ever." Image Credit: Xavi Boldtron, Fucking Young! ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 30% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Hyperrealistic 3D Product Photography:** Businesses can explore using hyperrealistic 3D product photography in their e-commerce websites and digital marketing campaigns to increase customer engagement and sales. - **Collaborative Brand-artist Marketing Campaigns:** Brands have an opportunity to partner with artists and creatives for unique and fresh marketing campaigns that showcase product offerings in new and exciting ways. - **Artistic 3D Visual Effects:** The use of artistic 3D visual effects in various industries such as advertising, entertainment, and product design could lead to innovative and captivating content that captures audience attention. ### Where This Applies - **E-commerce:** E-commerce businesses can leverage hyperrealistic 3D product photography to provide a more engaging and interactive shopping experience that can differentiate them from competitors. - **Fashion and Retail:** Fashion and retail brands can explore collaborative marketing campaigns with artists and creatives to showcase their products in unique and eye-catching ways, increasing brand awareness and sales. - **Advertising and Entertainment:** Advertising and entertainment industries have an opportunity to incorporate artistic 3D visual effects to create compelling and attention-grabbing content that resonates with their target audiences. ## Related on Trend Hunter - [Minimal Collaborative Tennis Sneakers](https://www.trendhunter.com/trends/l003-2k24.md) - [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md) - [Dynamic Spring-Ready Preppy Sneakers](https://www.trendhunter.com/trends/l003-2k24-sneaker.md) - [Street Art-Adorned Perforated Footwear](https://www.trendhunter.com/trends/futura-laboratories-2.md) - [3D-Printed Skeletal Sneakers](https://www.trendhunter.com/trends/exoskyn.md) - [Retro-Futuristic Rapper-Collab Footwear](https://www.trendhunter.com/trends/mostro-3d.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Performance-Ready Stylish Tennis Capsules](https://www.trendhunter.com/trends/lineshot.md)