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# French Heritage Polos
Lacoste Emphasizes Domestic Production with Made in France Capsule

By Grace Mahas | Published 2025-10-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lacoste-made-in-france
References: [lacoste](https://www.lacoste.com/ca/en/?dddssg)

[Lacoste](https://www.trendhunter.com/trends/heritage-tennis-runways) is leaning into its manufacturing roots with a new collection entirely produced in France, positioning domestically-made basics as the anchor of the brand's offering. The lineup spans both men's and women's categories, featuring the brand's [signature polos](https://www.trendhunter.com/trends/courtready-polos) alongside complementary layering pieces—zip-up sweatshirts, sweaters, and a piqué dress—all produced using what the brand describes as time-honored techniques and refined materials.

The collection draws from Lacoste's heritage as a French sportswear institution, framing the made-in-France designation as both a quality marker and a statement about production values. Striped polos, a recurring design element across genders, sit alongside solid iterations, while the supporting pieces maintain the brand's restrained aesthetic. Sweatpants and zip-ups offer contemporary utility without departing from Lacoste's minimalist vocabulary.

Image Credit: Lacoste

## Trend Insights (Trend Hunter)

- Score: 7.3/10
- Popularity: 84% | Activity: 81% | Freshness: 54%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Heritage-driven Fashion:** Brands are increasingly leveraging their historical roots to create narratives that emphasize authenticity and craftsmanship.
- **Domestic Production Revival:** There is a growing emphasis on producing goods locally as brands highlight domestic manufacturing as a measure of quality and ethical production.
- **Gender-neutral Design Elements:** Fashion collections are incorporating unisex design elements, blurring traditional gender lines while maintaining brand identity.

### Who This Affects Most

- **Apparel Manufacturing:** The resurgence of local production facilities is poised to transform apparel manufacturing, creating opportunities for high-quality, region-specific garments.
- **Sustainable Fashion:** An increased focus on responsible production and sourcing elevates sustainable practices within the fashion industry, catering to eco-conscious consumers.
- **Luxury Sportswear:** Premium sportswear is adapting by incorporating heritage aesthetics and refined materials, appealing to consumers seeking both style and function.

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