# Candid Road Trip Look Books The Lacoste Live FW13 Collection is Casually Cool By Leslie Chen | Published 2013-08-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lacoste-live-fw13-collection References: [labellesociete](http://labellesociete.com/magazine/mode-femme/lacoste-live-collection-automne-hiver-2013-2014/) & [lacoste](http://www.lacoste.com/live/int/home) The new [Lacoste](https://www.trendhunter.com/trends/the-locker-room) Live FW13 Collection reveals a look book filled with images that look like they could have come from someone's [personal photo album](https://www.trendhunter.com/trends/creative-class-uniform). Candid and carefree, the look book was shot in Iceland with the breathtaking waters and scenery in the background setting a serene atmosphere for the models to let loose and be free. Shot by Tim Barber, the whole collection of photos looks like a depiction of a road trip with spontaneous stops along the way. Inspired by contemporary culture but also Egyptian and [Aztec](https://www.trendhunter.com/trends/mayawell-prebiotic-soda) colors and patterns, the collection is filled with pieces that feature the perfect amount of put-together prep but are also comfy enough to just hang out in. Check out the pieces from the Lacoste Live FW13 Collection above. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 88% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Casual Cool Fashion:** There is an opportunity for clothing brands to incorporate spontaneity and carefree style into their designs and marketing campaigns. - **Travel-inspired Photography:** Professional photographers can offer a travel-inspired photo shoot experience that captures candid moments between models while showcasing products. - **Cultural-inspired Fashion:** Brands can incorporate patterns and colors from various cultures into their clothing designs, appealing to the growing interest in diverse representation. ### Where This Applies - **Fashion:** With the rise of street style and the demand for casual, comfortable fashion, there is an opportunity for clothing brands to create collections that capture carefree style. - **Photography:** Professional photographers can offer a unique travel-inspired style of photography for brands seeking to showcase their products in a carefree, adventurous way. - **Travel:** The use of stunning travel locations in fashion photography and marketing campaigns can increase the appeal of the destination and encourage tourism. ## Related on Trend Hunter - [Locker Room-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-locker-room.md) - [Elegant Sporty Swimwear](https://www.trendhunter.com/trends/lacoste-swimwear-collection.md) - [Neutral Collaborative Streetwear Series](https://www.trendhunter.com/trends/lacoste-and-highsnobiety.md) - [Performance-Ready Stylish Tennis Capsules](https://www.trendhunter.com/trends/lineshot.md) - [Porcelain-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/lacoste-x-clot.md) - [Heritage Tennis Runways](https://www.trendhunter.com/trends/heritage-tennis-runways.md) - [Hospitality-Inspired Apparel](https://www.trendhunter.com/trends/brach-x-lacoste.md) - [Dynamic Spring-Ready Preppy Sneakers](https://www.trendhunter.com/trends/l003-2k24-sneaker.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)