# Classy Seersucker Sneakers The Lacoste x La MJC Boradwick Collaboration By Ryan Hinkson | Published 2010-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lacoste-la-mjc-broadwick References: [formatmag](http://www.formatmag.com/news/lacoste-la-mjc-broadwick/) & [lamjc](http://www.lamjc.com/) Hopefully a pair of the limited run of 75 pairs of the Lacoste & La MJC 'Broadwick' will find their way onto my feet. The creatively designed and preppy-styled lowcuts are perfect for day out in the spring or summertime. The Lacoste & La MJC 'Broadwick' is is a collaborative effort that will hopefully lead to future hookups between the two companies. Look for these classy seersucker sneakers in July at Colette, Paris. **Implications** - FIRST SENTENCE REPETITION Limited-edition products and services instantly give consumers the added pressure to consumer quickly before it's too late. Companies who appropriately use limited-edition tactics will help to give their consumers the added push to purchase. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 37% | Activity: 11% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Products:** Companies can capitalize on the sense of urgency and exclusivity by offering limited-edition products or services. - **Collaborative Partnerships:** Collaborations between brands can create unique and highly sought-after products that appeal to a wider audience. - **Preppy Style:** The trend of preppy fashion continues to resonate with consumers, presenting opportunities for brands to incorporate this style into their products. ### Sectors Adopting This - **Fashion:** The fashion industry can take advantage of limited-edition releases and collaborate with other brands to offer exclusive products. - **Footwear:** In the footwear industry, incorporating preppy styles and limited-edition releases can attract consumers and create buzz around new products. - **Retail:** Retailers can leverage limited-edition tactics and collaborate with brands to provide customers with unique and exclusive shopping experiences. ## Related on Trend Hunter - [Minimal Collaborative Tennis Sneakers](https://www.trendhunter.com/trends/l003-2k24.md) - [Hospitality-Inspired Apparel](https://www.trendhunter.com/trends/brach-x-lacoste.md) - [Neutral Collaborative Streetwear Series](https://www.trendhunter.com/trends/lacoste-and-highsnobiety.md) - [Innovative Mesh Sneakers](https://www.trendhunter.com/trends/l003-neo-shot-sneaker.md) - [Limited-Edition Loafers](https://www.trendhunter.com/trends/reigning-champ-x-ghbass.md) - [Performance-Ready Stylish Tennis Capsules](https://www.trendhunter.com/trends/lineshot.md) - [Refined French Sneakers](https://www.trendhunter.com/trends/sezane-x-new-balance.md) - [Advanced 70s-Inspired Sneakers](https://www.trendhunter.com/trends/lacoste-elite-active-sneakers.md) - [Porcelain-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/lacoste-x-clot.md)