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# Kanji Croc Kicks
The Lacoste I Love Tokyo Shoes from Mcqueen is a Tribute to the Far East

By Michael Hines | Published 2010-10-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lacoste-i-love-tokyo
References: [highsnobiety](http://www.highsnobiety.com/news/2010/10/01/lacoste-x-mcqueen-i-love-tokyo-missouri/) & [24teeth](http://www.24teeth.com/collection/lacoste-x-mcqueen-i-love-tokyo)

Rome sneaker store McQueen has put their own unique stamp on the [Lacoste](https://www.trendhunter.com/trends/l003-neo-shot-sneaker) I Love Tokyo Collection. Their unique design features the Lacoste Missouri wrapped in '[Japanese newspaper-print fabric](https://www.trendhunter.com/trends/harajuku-pack).'

This shoe from the Lacoste I Love Tokyo Collection may have what it takes to make me a fan of Lacoste footwear. Wrapping the whole shoe in Kanji characters is what really gives this shoe a look that sets it apart from all others. Check it out in the featured gallery and continue clicking below to see more cool Lacoste kicks and clothing.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 35% | Activity: 31% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Japanese-inspired Sneaker Designs:** Opportunity for brands to create unique and culturally significant sneaker designs inspired by Japanese aesthetics.
- **Printed Fabric Wrapping:** Innovation in using printed fabrics to wrap and customize sneakers, creating a distinctive visual appeal.
- **Collaborations Between Fashion Brands:** Potential for collaborations between fashion brands to create limited-edition sneakers that combine unique design elements.

### Where This Applies

- **Fashion Retail:** Retailers can tap into the popularity of unique sneaker designs to attract fashion-forward consumers.
- **Textile Printing:** Opportunity for textile printing companies to work with footwear brands to develop custom printed fabrics for sneakers.
- **Streetwear:** Streetwear brands can expand their product offerings by collaborating with footwear brands to create exclusive sneaker collections.

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