# Digital Flagship Boutiques The Newly Launched Lacoste Digital Boutique is Elegant and Pristine By Rebecca Byers | Published 2015-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lacoste-digital-boutique References: [lacoste](http://www.lacoste.com/ca/en/homepage) The newly relaunched Lacoste digital boutique is a [stylish and streamlined e-retail experience](https://www.trendhunter.com/trends/retail-environment). The new Canadian digital home for the iconic French brand is infused with the understated sophistication Lacoste has come to be known for and makes for a beautiful shopping experience for the user. As e-commerce remains an ever expanding channel of revenue for fashion brands, the new [Canadian Lacoste](https://www.trendhunter.com/trends/hudsons-bay-stripes) digital boutique serves as an excellent investment that is sure to solidify an online presence as strong as its offline one. With a clean white layout contrasted by the bright editorial-style ads displayed across the website, the digital boutique features all of the brand's new collections and a dedicated polo shop that can be browsed by collection, fit or color. The site also features a 'My Lacoste Polo' gallery displaying social media-submitted images of individuals dressing up the iconic polo with their own sense of personal style. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 68% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Digital Flagship Boutiques:** Creating elegant and streamlined online retail experiences for fashion brands. - **Understated Sophistication:** Infusing a sense of sophisticated simplicity in digital brand experiences. - **Social Media Integration:** Incorporating user-generated content and social media engagement into online retail platforms. ### Who This Affects Most - **Fashion Retail:** Investing in digital boutiques to solidify an online presence and drive e-commerce revenue. - **E-commerce:** Capitalizing on the growing trend of online shopping by offering intuitive and visually appealing digital retail experiences. - **Social Media Marketing:** Leveraging user-generated content and social media integration to increase brand engagement and showcase product diversity. ## Related on Trend Hunter - [Virtual Poolside Shops](https://www.trendhunter.com/trends/lacoste-virtual-shop.md) - [Gamified Metaverse Stores](https://www.trendhunter.com/trends/metaverse-stores.md) - [Modern Luxury Retail Concepts](https://www.trendhunter.com/trends/boss-boutique.md) - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md) - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md) - [Elegant Sporty Swimwear](https://www.trendhunter.com/trends/lacoste-swimwear-collection.md) - [Hospitality-Inspired Apparel](https://www.trendhunter.com/trends/brach-x-lacoste.md) - [Heritage Tennis Runways](https://www.trendhunter.com/trends/heritage-tennis-runways.md) - [Locker Room-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-locker-room.md)