# Remixed Athleticwear Collections
The Lacoste 'Chic With a Twist' Range Boasts Graphic Sportswear

By Jana Pijak | Published 2020-03-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lacoste-chic-with-a-twist
References: [lacoste](https://www.lacoste.com/us/chic-with-a-twist-1/)

The [Lacoste](https://www.trendhunter.com/trends/winter-wardrobing) '[Chic](https://www.trendhunter.com/trends/kin-studio-x-sua-suprette) With a Twist' collection consists of elevated sportswear that is designed to "look just as good as it feels." Synonymous with effortlessly cool, comfortable and sport-minded apparel, French heritage brand Lacoste returns with a range of functional and versatile menswear presented as part of its Spring/Summer 2020 collection.

Standouts from the collection include crewnecks with green and white graphics that are an abstract take on a classic straight-across stripe, lightweight bomber jackets that are ideal for layering and logo-adorned shirts with oversized versions of the company's iconic crocodile.

In addition to its elevated sportswear apparel, the Lacoste Chic With a Twist line also includes seasonal accessories -- ranging from timeless ball caps to crocodile print scarves with lightweight fabric and simplified logo artwork.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 92% | Activity: 67% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Elevated Sportswear:** Opportunity to innovate in creating stylish and high-performance sportswear for fashion-conscious athletes.
- **Abstract Graphics:** Potential for disruptive innovation in the use of abstract graphics in clothing design to create unique visual appeal.
- **Functional Accessories:** Opportunity for innovative accessories that combine functionality and style, such as lightweight scarves with simplified logo artwork.

### Who This Affects Most

- **Fashion Apparel:** Potential for disruptive innovation in the fashion apparel industry by creating elevated sportswear collections that appeal to a broader audience.
- **Clothing Design:** Opportunity to innovate in clothing design by incorporating abstract graphics into sportswear to create visually striking and unique garments.
- **Accessories:** Opportunity for disruptive innovation in the accessories industry by creating functional and stylish accessories, such as scarves and ball caps, with unique features and designs.

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