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# Eclectic Spring Fashion Campaigns
The Lacoste SS21 Capsule Celebrates its Iconic Logo

By Amy Duong | Published 2021-04-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lacoste-1
References: [hypebeast](https://hypebeast.com/2021/4/lacoste-spring-summer-2021-campaign-release)

The new [Lacoste](https://www.trendhunter.com/trends/the-locker-room) collection arrives for the Spring/Summer 2021 season and it is full of diverse looks and celebrations of the brand. The fashion label draws the help of seven [creative global ambassadors](https://www.trendhunter.com/trends/winter-2025-campaign) including " American hip-hop artist A$AP Nast to Berlin-based South Korean DJ Peggy Gou. Others to appear in the campaign include Evan Mock, Sonny Hall, Louise Bourgoin, Mélanie Thierry, and Salif Gueye."

Every single ambassador is photographed by a creative team of their choice within their home cities. They star alongside people from their inner circles, such as their family and close friends. Everyone finds a way to celebrate their own interpretation of the [crocodile logo](https://www.trendhunter.com/trends/novak-djokovic) and the signature Lacoaste polo shirt.

Image Credit: Lacoste

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 21% | Activity: 16% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Diverse Global Ambassadors in Fashion:** The use of global ambassadors from diverse backgrounds adds a new level of inclusivity and representation in the fashion industry, creating opportunities for collaborations and cross-cultural exchange.
- **Celebrating Brand Heritage Through Personal Expression:** The Lacoste SS21 Capsule collection celebrates the brand's iconic logo through the personal interpretations of each ambassador, highlighting the potential for brand collaborations that celebrate individuality.
- **Localized Creative Campaigns:** Photographing ambassadors in their home cities creates a localized and authentic creative campaign that has the potential to resonate more with consumers and create a sense of connection to the brand.

### Industries Being Reshaped

- **Fashion and Apparel:** The fashion industry can utilize diverse global ambassadors and localized creative campaigns to create a more inclusive and authentic representation of their brand and products.
- **Marketing and Advertising:** There is potential for disruptive innovation in the marketing industry through the use of localized creative campaigns and collaborations that celebrate individuality and diverse backgrounds.
- **Entertainment:** The entertainment industry can also embrace collaborations with diverse global ambassadors to create more inclusive and authentic representations of their brand, potentially tapping into new consumer markets.

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