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# Inflatable Lace-Free Sneakers
The OFFSPRING x Reebok Instapump Shoes Fasten Using a Pump System

By M | Published 2016-04-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lacefree-sneakers
References: [highsnobiety](http://www.highsnobiety.com/2016/04/20/reebok-offspring-insta-pump-fury/) & [reebok](http://www.reebok.ca/)

The Instapump Fury Sneakers created as a result of a collaboration between retailer OFFSPRING and athletic brand [Reebok](https://www.trendhunter.com/trends/noir-kei) opts for a [lace-free sneaker design](https://www.trendhunter.com/trends/hoka-skyward) that uses a pump system to lock the shoes in place. The technology features a touch button that wearer's can press once slipping the shoes on, that suctions the shoe to the wearer's foot for a customized fit.

The contemporary aesthetic of the Instapump Fury Sneakers is futuristic and bold making use of monochromatic white and black shades complete with a texturized mesh upper complete with rubber detailing. Rather than opting for cumbersome shoe string that needs to be laced, the sneakers opt for a [pump closure](https://www.trendhunter.com/trends/hoka-project-transport) that fastens the shoe with the touch of a button. This allows wears to quickly slip on the shoe, without the hassle of tying them.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 82% | Activity: 80% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Lace-free Footwear:** Disruptive innovation opportunity: Develop new lace-free footwear designs that provide convenience and a customized fit.
- **Pump Closure Systems:** Disruptive innovation opportunity: Explore new pump closure systems for shoes that offer quick and easy fastening.
- **Futuristic Sneaker Aesthetics:** Disruptive innovation opportunity: Create futuristic and bold sneaker designs that appeal to modern consumers.

### Who This Affects Most

- **Athletic Footwear:** Disruptive innovation opportunity: Introduce pump closure technology and lace-free designs to athletic footwear for enhanced performance.
- **Fashion Retail:** Disruptive innovation opportunity: Incorporate lace-free and pump closure designs into fashion retail footwear collections to offer stylish and convenient options for consumers.
- **Footwear Accessories:** Disruptive innovation opportunity: Develop lace-free shoe accessories that can be used with existing footwear to provide hassle-free fastening and customization.

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