# Probiotic Product Seals IDFA's LAC Seal Certifies Products with Gut Health Benefits By Jana Pijak | Published 2024-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lac-seal References: [dairyreporter](https://www.dairyreporter.com/Article/2024/03/12/IDFA-relaunches-LAC-seal-for-fermented-dairy-rich-in-probiotics) & [idfa.org](https://www.idfa.org/live-active-cultures-seal)  The [International Dairy Foods Association](https://www.trendhunter.com/trends/yomix-prime) ([IDFA](https://www.trendhunter.com/trends/whole-milk-for-healthy-kids-act)) is revolutionizing the dairy industry with the relaunch of its Live & Active Cultures (LAC) seal for fermented dairy products like yogurt. This seal gives dairy brands a way to certify products that contain at least 100 million live cultures per gram—far exceeding the [FDA's](https://www.trendhunter.com/trends/bioma-health) minimum requirement. For consumers, IDFA's LAC seals provide a straightforward way to identify and choose probiotic-rich dairy products that support gut health. As interest in cultured dairy grows, the LAC seal ensures that consumers have access to high-quality, beneficial options, especially valuable for those managing lactose intolerance or digestive issues. This initiative underscores a commitment to health-focused dairy innovations, making it easier for health-conscious shoppers to make more informed choices. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 69% | Activity: 77% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gut-health Certifications:** Certification seals like IDFA's LAC provide consumers with clear identification of probiotic-rich products, enhancing market transparency. - **Health-conscious Dairy Products:** The rise of health-conscious consumers drives demand for dairy products with verified health benefits, such as those supported by Live & Active Cultures seals. - **Consumer Transparency Initiatives:** Efforts to offer clearer labeling and certification for health benefits address growing consumer demand for transparency in food products. ### Sectors Adopting This - **Dairy Industry:** The dairy industry is innovatively rebranding its products to appeal to health-focused consumers through certification of beneficial live cultures. - **Probiotics Market:** The probiotics market sees expansion opportunities with the introduction of certification seals that highlight the health benefits of fermented products. - **Health and Wellness:** The health and wellness industry can leverage certified probiotic products to meet the increasing consumer demand for digestive health solutions. ## Related on Trend Hunter - [Probiotic Yogurt Packaging](https://www.trendhunter.com/trends/activia.md) - [Drinkable Gut Health Products](https://www.trendhunter.com/trends/activia-kefir.md) - [Probiotic Lactose-Free Milks](https://www.trendhunter.com/trends/good-culture-probiotic-milk.md) - [Gut Healthy Dairy Brands](https://www.trendhunter.com/trends/arla-cultura.md) - [Coconut Kefir Yogurts](https://www.trendhunter.com/trends/kefirkult.md) - [Advanced Gut Health Yogurts](https://www.trendhunter.com/trends/activia-expert.md) - [Probiotic Cultured Milks](https://www.trendhunter.com/trends/filmjolk.md) - [Probiotic Ice Cream Pouches](https://www.trendhunter.com/trends/probiotic-ice-cream.md) - [European-Style Sour Creams](https://www.trendhunter.com/trends/alexandre-family-farm.md)