# Cubed Window Retailers The Department Store by Labvert Houses European Shoe Shop Deichmann By Jana Pijak | Published 2014-06-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/labvert References: [frameweb](http://www.frameweb.com/news/department-store-by-labvert) & [labvert](http://www.labvert.com/) The [Department Store](https://www.trendhunter.com/trends/limitededition-skateboard-deck) by Viennese studio Labvert is home to European shoe retailer Deichmann. Located in the north Austrian city of Wels, this [retail store concept](https://www.trendhunter.com/trends/espacio-gdl-store) is designed with form, practicality and finance in mind. Labvert's Stephan Vary explains that "like a lot of other European towns, the inner commercial city is dying, mainly because of the shopping malls in the suburbs." Because of this, the studio's client request featured a two storey building because a third level would not prove efficient or cost effective. In order to achieve both aesthetics and efficiency in their design, the architects simply added a third storey facade to their existing structure. The result is a [window-clad building](https://www.trendhunter.com/trends/tiffany-co-store) that gives its structure the illusion of a third storey. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 57% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Window Facades:** Incorporating facade designs that simulate additional storeys, providing an aesthetic that's both easy on the eyes and cost efficient. - **Department Store Consolidation:** Creating multilevel storefronts to remain competitive with suburban shopping malls and resist inner commercial city decay. - **Retail Store Concepting:** Designing retail stores that balance practicality and form while keeping cost effectiveness in mind. ### Sectors Adopting This - **Architectural Design:** Opportunities for design firms that can balance aesthetic value and cost effectiveness in their building. - **Retail Industry:** Department stores can maintain competitiveness by consolidating into multilevel storefronts and exploring new retail concepts. - **Commercial Real Estate:** Opportunities for developers to invest in multilevel storefronts and collaborate with design firms to optimize the use of space for cost efficiency. ## Related on Trend Hunter - [Gallery-Like Retail Floors](https://www.trendhunter.com/trends/globus-basel.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Elegant Grocery Shopping Spaces](https://www.trendhunter.com/trends/superhub.md) - [Romantic Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-interior.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md)