# Workforce Beer Cans Budweiser Created Limited-Edition Labor Day Cans By Laura McQuarrie | Published 2021-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/labor-day-cans References: [businesswire](https://www.businesswire.com/news/home/20210902005793/en) & [us.budweiser](https://us.budweiser.com/RaiseABudContest) As part of an inaugural Upwork CoLab brand-partnership program, Budweiser created limited-edition Labor Day cans and the Raise a Bud campaign. Created by Deuce Studio, the special edition cans celebrate a global workforce of independent talent and a drinking holiday when people gather with friends and family to share a beer. The special cans express "This Bud's for You" and include a space for customization. The campaign is focused on sharing the stories of American workers and people are invited to nominate a hard worker in their lives by posting a picture of them on Instagram. 10 finalists will get to see their name on a personalized Labor Day Budweiser can, and those lucky individuals will also get three months wages paid by Budweiser for free. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 33% | Activity: 22% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Packaging:** Brands can create a sense of exclusivity and engage customers through limited-edition packaging designs that celebrate holidays and special events. - **User-generated Content:** By encouraging users to submit photos and stories to social media, brands can create an engaging marketing campaign and tap into user-generated content that enhances the brand narrative. - **Brand Collaboration:** Partnering with a popular brand or event can elevate a company's offering and attract new customers, while also creating an opportunity for cross-promotion and collaboration. ### Sectors Adopting This - **Beverage:** Beverage companies can leverage limited-edition packaging and holidays to create a sense of exclusivity and drive sales through campaigns that celebrate special events and customer appreciation. - **Marketing and Advertising:** Marketing and advertising firms can collaborate with beverage companies to develop campaigns that ignite customer engagement by using user-generated content and social media channels. - **E-commerce:** E-commerce companies can partner with beverage companies to sell limited-edition products that add value to their online retail offerings and create new revenue streams through cross-promotion and collaboration. ## Related on Trend Hunter - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md) - [Winter Imagery Beer Packaging](https://www.trendhunter.com/trends/budweiser-holiday-cans.md) - [Location-Specific Beer Can Designs](https://www.trendhunter.com/trends/edmonton-beer-can.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Heritage Beer NFTs](https://www.trendhunter.com/trends/beer-nfts.md) - [Western-Inspired Beer Cans](https://www.trendhunter.com/trends/coors-banquet.md) - [Veteran-Supporting American Lagers](https://www.trendhunter.com/trends/american-lagers.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Pop Art Beer Branding](https://www.trendhunter.com/trends/budweiser-and-sir-peter-blake.md)