# Creamy Mediterranean-Style Dips
Yaza is Introducing North Americans to Soft and Tangy Labneh

By Laura McQuarrie | Published 2023-09-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/labneh
References: [nosh](https://www.nosh.com/news/2023/notable-new-products-chili-infused-noodles-everything-bagel-crisps) & [yazafoods](https://yazafoods.com/)

![Creamy Mediterranean-Style Dips](https://cdn.trendhunterstatic.com/thumbs/514/labneh.jpeg)

Yaza is introducing labneh, the soft, creamy and tangy Middle Eastern strained yogurt cheese, to North American consumers. This Mediterranean-style dip is ready to become a staple in American households with varieties like Plain, Za’atar & Olive Oil and Spicy Chili, which can be scooped straight fom the container or dressed up with garnishes to make effortless, aesthetically pleasing appetizers for sharing.

Products like protein-rich Greek yogurt and Skyr, along with the popularity of hummus, have paved the way for labneh to thrive. Labneh is versatile enough to be enjoyed as a dip, a spread or even as a substitute for sour cream in recipes, and its creamy texture and tangy flavor will make it a favorite among consumers who appreciate bold and unique flavors.
Powered by clean and simple ingredients, these dips also speak to consumers who look out for labels like low fat, gluten-free and no added sugars.