# Alternative Fiber Product Labels These New Labelling Papers from Avery Dennison are Premium By Michael Hemsworth | Published 2023-06-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/labelling-papers References: [foodbev](https://www.foodbev.com/news/avery-dennison-unveils-four-new-labelling-papers/) & [averydennison](https://www.averydennison.com/en/home.html)  These new [Avery Dennison](https://www.trendhunter.com/trends/hotmelt-label) labelling papers are being introduced as a series of premium options for manufacturers to use on their products as a way to elevate the consumer experience. The label papers are being launched in the Europe, Middle Easy and North Africa (EMENA) region, and come in three styles with 100% recycled fibers along with one made with hemp fibers. The products include the Fasson rPaper Black, Fasson rMartelé Black, Fasson rMartelé Blanc and the Fasson Hemp 50%, which are each suitable for different applications to suit manufacturer preferences. Marketing Manager of [Premium Solutions](https://www.trendhunter.com/trends/abox-agency) Vladimir Tyulpin commented on the new Avery Dennison labelling papers saying, "By incorporating these sustainable options, our Sustainable ADvantage portfolio helps brands reduce their environmental footprint and move towards a more sustainable and circular economy. These solutions are particularly beneficial for industries such as wine, spirits, craft beverages, gourmet food, beauty, and fragrances, where brand differentiation and sustainability are paramount.” ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 4% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Premium Sustainable Labeling:** The introduction of premium labelling papers made from alternative fibers presents a disruptive innovation opportunity for manufacturers to elevate the consumer experience while reducing their environmental footprint. - **Circular Economy Packaging:** The use of 100% recycled fibers and hemp fibers in labelling papers provides a disruptive innovation opportunity for industries to embrace circular economy practices and enhance their brand differentiation. - **Brand Sustainability:** The availability of sustainable labelling paper options opens up a disruptive innovation opportunity for industries such as wine, spirits, craft beverages, gourmet food, beauty, and fragrances to prioritize sustainability and meet consumer demand. ### Sectors Adopting This - **Wine and Spirits:** The premium labelling papers made from alternative fibers offer a disruptive innovation opportunity for the wine and spirits industry to enhance brand differentiation and embrace sustainability. - **Craft Beverages:** The use of sustainable labelling papers presents a disruptive innovation opportunity for craft beverage manufacturers to align with consumer values and foster a more sustainable image. - **Beauty and Fragrances:** The availability of premium labelling papers made from alternative fibers provides a disruptive innovation opportunity for the beauty and fragrances industry to showcase their commitment to sustainability and attract eco-conscious consumers. ## Related on Trend Hunter - [Holistically Recyclable Packaging Labels](https://www.trendhunter.com/trends/hotmelt-label.md) - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md) - [Recyclable Paper Confectionery Packaging](https://www.trendhunter.com/trends/recyclable-paper-confectionery-packaging.md) - [Resistant Wet-Strength Papers](https://www.trendhunter.com/trends/wetglue-collection.md) - [Paper-Based Packaging Advancements](https://www.trendhunter.com/trends/monoflex-fibre-plus.md) - [Luxury Paper Packaging Launches](https://www.trendhunter.com/trends/mondi-2.md) - [Paper-Based Recyclable Packaging](https://www.trendhunter.com/trends/recoflex.md) - [Recyclable High-Barrier Packaging](https://www.trendhunter.com/trends/sappi-paper-packaging.md) - [Customizable Packaging Solutions](https://www.trendhunter.com/trends/innovative-packaging-solution.md)