# Versatile Franco-Japanese Sakes Heavensake Launches the ‘Label Orange’ Junmai Daiginjo Sake By Kanesa D | Published 2022-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/label-orange References: [bevnet](https://www.bevnet.com/spirits/2022/introducing-heavensake-label-orange-junmai-daiginjo) & [heavensake](https://www.heavensake.com/)  [Heavensake’s](https://www.trendhunter.com/trends/sake-cup-2) ‘Label Orange’ JUNMAI DAIGINJO is the newest addition to the brewery’s comprehensive portfolio and the [award-winning Franco-Japanese sake](https://www.trendhunter.com/trends/chivas-regal-takumi-reserve) is a smooth, multi-layered blend that is both versatile and elegant. The black glass bottle comes perfectly topped with an orange cap and features Heavensake’s minimalist branding across the label. Urakasumi's Toji (master brewer) and its president, Koichi Saura, worked closely with Régis Camus, co-founder of HEAVENSAKE and award-winning [Chef de Cavein Champagne](https://www.trendhunter.com/trends/chef-boyardee-protein-canned-pasta), in order to design this sake. The liquid is gluten, sulfite, sugar, and additive-free. “We are certainly entering a period of acceleration for the Sake category in the main export markets – the United States, China and Hong Kong,” says Camus. “Pre-pandemic the category trend was around +20% year-over-year. These markets have seen a rapid growth of the Junmai Sake segment particularly for Junmai Daiginjo grade. Image Credit: Heavensake ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 18% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Junmai Daiginjo Sake Boom:** There is a growing trend in export markets, particularly in the US, China, and Hong Kong, towards the Junmai Daiginjo grade of sake, which presents an opportunity for breweries to focus on producing high-quality versions of this sake type. - **Blended, Versatile Sakes:** Heavensake's multi-layered, smooth blended sake highlights a trend towards versatile sakes that can be enjoyed on their own or paired with a variety of foods, presenting an opportunity for breweries to experiment with unique blends and promote them as versatile options for consumers. - **Collaborations with Experts:** Collaborations between sake breweries and experts in other industries, such as award-winning wine and champagne professionals, can create innovative and unique products that appeal to a wider audience and present an opportunity for breweries to expand their reach. ### Industries Being Reshaped - **Sake Industry:** Sake breweries can focus on producing high-quality Junmai Daiginjo sake and experiment with unique blends to take advantage of growing trends towards these types of sake. - **Food and Beverage Industry:** Collaborations between sake breweries and other experts in the food and beverage industry can create innovative and versatile products that appeal to a wider audience. - **Export and Distribution Industry:** As the sake category experiences growth in the main export markets, businesses in the export and distribution industry can take advantage of this trend by promoting and distributing high-quality Junmai Daiginjo sake to consumers in these markets. ## Related on Trend Hunter - [Modernized Traditional Sakes](https://www.trendhunter.com/trends/sake-ono-junmai-daiginjo.md) - [Contemporary Sharp Sakes](https://www.trendhunter.com/trends/sake-drink.md) - [Contemporary-Traditional Japanese Beverages](https://www.trendhunter.com/trends/kay-sake.md) - [Gluten-Free Vegetarian Sakes](https://www.trendhunter.com/trends/gluten-free-vegetarian-sake.md) - [Sparkling Sake Bottles](https://www.trendhunter.com/trends/akashi-tai-junmai-ginjo.md) - [Canned Sake Drinks](https://www.trendhunter.com/trends/sake-drinks.md) - [Multi-Layered Luxury Sakes](https://www.trendhunter.com/trends/sake-ono-rare.md) - [On-the-Go Canned Sake](https://www.trendhunter.com/trends/wesake.md) - [American-Made Sake Brands](https://www.trendhunter.com/trends/japanese-brewing-traditions.md)