# Vintage Owl-Inspired Packaging East Van Vodka’s New Label Branding is Quirky and Unique By Farida Helmy | Published 2014-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/label-branding References: [thedieline](http://www.thedieline.com/blog/2014/2/6/east-van-vodka) & [oddsocietyspirits](http://www.oddsocietyspirits.com/spirits/) The right packaging can break or make the success of a product in the market place, and I have a feeling the [quirky label branding](https://www.trendhunter.com/trends/vodka-by-saintwoods) for Odd Society Spirits’ debut product East Van Vodka will be the latter. Created by Vancouver brand and design agency Cause+Affect, the quirky label exudes the charm that comes only with [small craft distilleries](https://www.trendhunter.com/trends/oola-distillery) like Odd Society Spirits. The design agency took on all the branding identify of the distillery and its products, giving the whole brand a unique personality to help them stand out and stay true to their name. “Most [vodka labels](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka) give off airs of subtlety or blend into the background, much like the spirits themselves, but we wanted East Van Vodka to exhibit a unique character that matches its namesake community and to represent the unusual depth behind the product itself,” says the design team at Cause+Affect. Designed around a fantastical portrait of ‘Cornelius’ the owl, the quirky branding label plays on the creative spirit of East Vancouver. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Quirky Label Branding:** Exploring unique and charming packaging strategies that can enhance a product's success in the market. - **Craft Distillery Packaging:** Designing packaging that reflects the personality and story of small craft distilleries. - **Unconventional Spirits Packaging:** Creating packaging that breaks away from traditional designs to capture consumer attention and stand out in the market. ### Who This Affects Most - **Design and Branding:** Opportunity to provide creative and unique packaging solutions for companies in various industries. - **Craft Distillery:** Chance to create packaging strategies that align with the brand identity and storytelling of craft distilleries. - **Beverage Industry:** Innovative packaging opportunities to differentiate products and attract consumers in the competitive beverage market. ## Related on Trend Hunter - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Toronto-Based Vodka Brands](https://www.trendhunter.com/trends/green-owl-vodka.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Modernized Loganberry Vodka Packaging](https://www.trendhunter.com/trends/loganberry-vodka.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md)