# Virtual Drink-Sharing Campaigns Label 5's 'High 5' Campaign Lets People Share Drinks Online By Laura McQuarrie | Published 2017-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/label-5 References: [thespiritsbusiness](http://www.thespiritsbusiness.com/2017/02/label-5-helps-consumers-share-a-virtual-drink/) & [label5-high5](https://www.label5-high5.com) [Scotch](https://www.trendhunter.com/trends/label-5-city-lights-edition) whisky brand Label 5 recently launched a new campaign called 'High 5: Say Cheers to the World,' with a dedicated microsite that lets complete strangers on the Internet share a virtual drink with one another. For the campaign, people are invited to visit the website, activate their webcam or mobile camera and take a selfie holding a glass of Label 5. User-submitted pictures are then stitched together to make it look as though the two Label 5 fans are clinking glasses. As the brand describes: "With High 5, Label 5 provides what Millennials are looking for: being able to easily share unexpected moments, anytime, anywhere, through mobile devices, and connect with other Millennials abroad." ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Virtual Drink-sharing:** Disruptive innovation opportunity: Explore the development of virtual reality technology to create immersive and realistic virtual drink-sharing experiences. ### Where This Applies - **Alcohol:** Disruptive innovation opportunity: Incorporate virtual drink-sharing features into alcohol delivery apps to enhance the social experience of drinking at home. - **Marketing and Advertising:** Disruptive innovation opportunity: Create innovative virtual drink-sharing campaigns to engage and connect with consumers in new and exciting ways. - **Technology:** Disruptive innovation opportunity: Develop new technologies and platforms that enable realistic virtual drink-sharing experiences, such as augmented reality glasses or virtual reality headsets. ## Related on Trend Hunter - [Cocktail-Inspired Togetherness Activations](https://www.trendhunter.com/trends/smirnoffs-global-connectivity-initiative.md) - [AI-Designed Whiskey Bottles](https://www.trendhunter.com/trends/label-5-city-lights-edition.md) - [Alcohol-Free Celebration Campaigns](https://www.trendhunter.com/trends/cheers-with-no-alcohol.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Whiskey-Themed Street Art](https://www.trendhunter.com/trends/upfest.md) - [At-Home Happy Hour Campaigns](https://www.trendhunter.com/trends/national-happy-hour-day.md) - [Social Persona-Liked Whisky Cocktails](https://www.trendhunter.com/trends/social-persona.md) - [Transparency-Focused Digital Alcohol Labels](https://www.trendhunter.com/trends/pernod-ricard-1.md) - [Beer-Branded Music Sharing Devices](https://www.trendhunter.com/trends/heifive.md)