# Sour Beer Seltzers Labatt is Set to Launch New Labatt Blue Light Seltzer Tart This Spring By Niko Pajkovic | Published 2022-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/labatt-blue-light-seltzer-tart References: [cstoredecisions](https://cstoredecisions.com/2022/03/14/tart-seltzer-variety-pack/) & [labattusa](http://www.labattusa.com)  Belgian-owned brewery Labatt has announced the launch of [Labatt Blue](https://www.trendhunter.com/trends/labatt-blue-light-raspberry-lemon) Light Seltzer Tart, an all-new drinking experience that combines craft beer with sour beer and seltzer. The company will roll out the new Tart flavor this Spring with the release of a 12-can variety pack, which includes Tart Pineapple, Tart Mango, Tart Passion Fruit, and Tart Guava. The new Tart variety is said to blend the tangy flavor of a [fruity sour beer](https://www.trendhunter.com/trends/wild-plum-sour) with the light, crisp taste and feel of a summer-ready seltzer. Each 12 fl oz. can of the new beverage contains a 5% ABV and just 100 calories, making it a good option for those seeking [low-cal alternatives to summery cocktails](https://www.trendhunter.com/trends/healthconscious-beer). As a whole, the company has said that Labatt Blue Light Seltzer Tart was created to target a newly emerging market: beer drinkers who also enjoy the occasional seltzer and vice-versa. Image Credit: Labatt ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 39% | Activity: 79% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sour-beer-seltzer Hybrids:** Opportunity to capitalize on the popularity of seltzers and craft beer by creating new, innovative drink combinations. - **Low-cal Alcoholic Beverages:** Opportunity to appeal to health-conscious consumers looking for low-calorie options for summery cocktails. - **Cross-category Consumer Appeal:** Opportunity to target a market segment comprised of both beer drinkers and seltzer drinkers, creating products that appeal across categories. ### Where This Applies - **Breweries:** Opportunity to create new, innovative drink combinations that appeal to the growing market of health-conscious consumers looking for low-calorie options for summery cocktails. - **Alcoholic Beverage Manufacturing Industry:** Opportunity to create new, innovative drink combinations that appeal to the growing market of health-conscious consumers looking for low-calorie options for summery cocktails. - **Food and Beverage Industry:** Opportunity for companies and brands to explore new flavor combinations that appeal to cross-category consumers, such as beer and seltzer drinkers. ## Related on Trend Hunter - [Berry Citrus Light Beers](https://www.trendhunter.com/trends/labatt-blue-light-raspberry-lemon.md) - [Low-Calorie Fruit-Forward Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalcohol-strawberry-acai.md) - [Apple-Infused Light Pilsners](https://www.trendhunter.com/trends/light-pilsner.md) - [Fruity Non-Alcoholic Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalc-strawberry-acai.md) - [Tropical Fruit-Flavored Seltzers](https://www.trendhunter.com/trends/new-belgium-fruit-smash.md) - [Zesty Citrus Sour Beers](https://www.trendhunter.com/trends/sour-beers.md) - [Refreshing Tropical Wheat Beers](https://www.trendhunter.com/trends/tropicooler.md) - [Blueberry-Based Fruited Ales](https://www.trendhunter.com/trends/fruited-ales.md) - [Hard Maple Seltzers](https://www.trendhunter.com/trends/hard-maple-seltzer.md)