# Low-Calorie Fruit-Forward Beers Labatt Blue Light Non-Alcohol Strawberry Acai Has 75-Calories By Michael Hemsworth | Published 2023-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/labatt-blue-light-nonalcohol-strawberry-acai References: [csnews](https://www.csnews.com/labatt-blue-light-non-alcoholic-strawberry-acai-beer) & [labattusa](https://www.labattusa.com/product/labatt-blue/)  The [Labatt Blue Light](https://www.trendhunter.com/trends/labatt-blue-light-nonalc-strawberry-acai) Non-Alcohol Strawberry Acai is a new addition to the brand's product portfolio that targets the changing needs of today's drinker. The beer boasts a fruit-forward flavor with notes of the namesake strawberry and açaí in the mix, and has a [non-alcoholic profile](https://www.trendhunter.com/trends/alcohol-free-brews) that has a 0.5% ABV. Featuring 75-calories per serving, the beer responds to demands for lighter ways to enjoy traditional libations. The Labatt Blue Light Non-Alcohol Strawberry Acai is available now for purchase in Michigan and New York in six-packs of 12-ounce cans. The beer is set to roll out to Ohio, Pennsylvania and Vermont later into 2023. The beer seems to strike a balance between being great for beer drinkers, but also for those who favor [low-calorie seltzers](https://www.trendhunter.com/trends/vodka-refreshers). ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 14% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Low-calorie Beer Options:** The rise of low-calorie beers with unique flavors provides opportunities for brewers to tap into the growing demand for healthier alcoholic beverages. - **Fruit-infused Beer:** Innovative brewers can explore creating beer varieties with different fruit flavors, capitalizing on the trend of fruit-forward drinks that appeal to health-conscious consumers. - **Rising Demand for Non-alcoholic Beverages:** The introduction of non-alcoholic beers with unique flavors opens up a new market opportunity for breweries to cater to the growing demand for alcohol-free beverages. ### Industries Being Reshaped - **Beer Brewing Industry:** The beer brewing industry can leverage the trend of low-calorie, fruit-forward beers to create new product offerings that appeal to health-conscious and millennial drinkers. - **Alcoholic Beverage Industry:** The emergence of low-calorie, fruit-infused beers and non-alcoholic beer alternatives presents a disruptive innovation opportunity for the alcoholic beverage industry to diversify its product portfolio and address changing consumer preferences. - **Health and Wellness Industry:** As consumers increasingly prioritize healthier beverage choices, the health and wellness industry can anticipate growth opportunities by partnering with breweries and alcoholic beverage manufacturers to create low-calorie, fruit-forward drink alternatives. ## Related on Trend Hunter - [Fruity Non-Alcoholic Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalc-strawberry-acai.md) - [Berry Citrus Light Beers](https://www.trendhunter.com/trends/labatt-blue-light-raspberry-lemon.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md) - [Sour Beer Seltzers](https://www.trendhunter.com/trends/labatt-blue-light-seltzer-tart.md) - [Light Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-lite.md) - [Low-Calorie Pale Ales](https://www.trendhunter.com/trends/locals-light-cloudy-pale.md) - [Low-Calorie Non-Alcoholic Beers](https://www.trendhunter.com/trends/michelob-ultra-zero.md) - [Apple-Infused Light Pilsners](https://www.trendhunter.com/trends/light-pilsner.md) - [Health-Conscious Light Beers](https://www.trendhunter.com/trends/healthconscious-beer.md)