# Fruity Non-Alcoholic Beers Labatt Blue Light Non-Alc Strawberry Acai Stands Out with Fresh Flavors By Laura McQuarrie | Published 2023-01-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/labatt-blue-light-nonalc-strawberry-acai References: [bevindustry](https://www.bevindustry.com/articles/95539-labatt-adds-fruity-twist-to-non-alcohol-beer-segment) & [labattusa](https://www.labattusa.com/product/labatt-blue-strawberry-acai-non-alc/)  Labatt Blue Light Non-Alc Strawberry Acai is Labatt Blue Light's own take on non-alcoholic beer with a fruity twist and this new non-alcoholic product promises to support non-drinkers during Dry January and beyond. This 75-calorie non-alcoholic beer boasts bright notes of strawberry and acai, and its unique flavor profile makes it one of the first fruit-forward non-alcoholic beers in the segment. The light and refreshing non-alcoholic beer specifically speaks to Millennial and Gen Z consumers who are driving mainstream acceptance of non-alcoholic beer, as well as month-long movements like Dry January and other similar challenges throughout the year. Inga Grote-Ebbs, Labatt USA brand director, said "As conscious consumption continues, some people choose to abstain from alcohol all together while others swap out drinks over the course of a night." ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 25% | Activity: 51% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fruit-forward Non-alcoholic Beverages:** The rise in popularity of non-alcoholic beers with unique fruit flavors presents an opportunity for further innovation in the non-alcoholic beverage industry. - **Conscious Consumption:** As more consumers opt for non-alcoholic beverages, there is an opportunity to provide them with more healthy and sustainable options. - **Dry January Movements:** The increased participation in month-long challenges like Dry January provide an opportunity for companies to create alternative beverages for consumers looking to abstain from alcohol for a specific period of time. ### Who This Affects Most - **Non-alcoholic Beverage Industry:** As non-alcoholic beer gains mainstream acceptance, there is potential for growth in expanding the market to include other types of non-alcoholic beverages with unique flavors and ingredients. - **Alcohol Industry:** The increased popularity of non-alcoholic beverages presents a disruptive innovation opportunity for alcohol companies to expand their product lines and cater to a wider range of consumers. - **Health and Wellness Industry:** Non-alcoholic beverages with low-calorie and natural ingredients, like Labatt Blue Light Non-Alc Strawberry Acai, can attract health-conscious consumers and present opportunities for innovation in the health and wellness industry. ## Related on Trend Hunter - [Low-Calorie Fruit-Forward Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalcohol-strawberry-acai.md) - [Berry Citrus Light Beers](https://www.trendhunter.com/trends/labatt-blue-light-raspberry-lemon.md) - [Flavored Non-Alcoholic Beers](https://www.trendhunter.com/trends/heineken-00-flavored.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md) - [Lime-Flavored Alcohol-Free Beers](https://www.trendhunter.com/trends/partake-lime-brew.md) - [Fruity Low-ABV Beverages](https://www.trendhunter.com/trends/the-boston-beer-company-1.md) - [Approachable Alcohol-Free Brews](https://www.trendhunter.com/trends/alcohol-free-brews.md) - [Apple-Infused Light Pilsners](https://www.trendhunter.com/trends/light-pilsner.md)