# Border Crossing Bear Commercials This Labatt Beer Ad Perpetuates Canadian Stereotypes By Jonathon Brown | Published 2013-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/labatt-beer References: [youtu.be](http://youtu.be/bzR-RgqUNV8) & [labatt](http://www.labatt.com) [Labatt](https://www.trendhunter.com/trends/light-pilsner) beer is a [distinctly Canadian product](https://www.trendhunter.com/trends/made-by-canadians-for-canadians) that takes full ownership of Canadian stereotypes in this commercial. The ad features a bear trying to cross the Canada/US border with two six packs of Labatt. He impatiently waits in the same line as cars as he searches for his passport. Once at the front of the line, he flirts with the border guard and eventually wins her over with his bear charm. The next thing you know, he's not only made it into the U.S., but also got himself a date with the border guard. This isn't a technique recommended to most people trying to cross the border, however it does make for an [entertaining Labatt beer commercial](https://www.trendhunter.com/trends/local-product). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 73% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Stereotype Utilization Advertising:** Opportunity for companies to use stereotypes as a means of entertainment or humor in advertising campaigns. - **Humorous Border Crossing:** Opportunity for companies to use humorous depictions of border crossing in advertising campaigns. - **Animal Advertising:** Opportunity for companies to use animals as main characters in advertising campaigns for a significant impact on brand awareness. ### Sectors Adopting This - **Beer Industry:** Opportunity for beer companies to utilize humor and stereotypes in their advertising campaigns to differentiate themselves from competitors. - **Advertising Industry:** Opportunity for advertising agencies to specialize in and cater towards utilizing humor and stereotypes in advertising campaigns for increased viewership and engagement. - **Entertainment Industry:** Opportunity for the entertainment industry to produce more content that utilizes humor and stereotypes to cater to audience preferences and an ever-changing social climate. ## Related on Trend Hunter - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Celebrative Canadian Lager Initiatives](https://www.trendhunter.com/trends/presidential-pack.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Limited-Edition Maple-Infused Beers](https://www.trendhunter.com/trends/maple-from-canada.md) - [Beer-Branded Pride Camps](https://www.trendhunter.com/trends/bud-light-camp.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Canadian-Focused Campaigns](https://www.trendhunter.com/trends/look-for-the-leaf.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md)