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# Insect Face Paint Editorials
The Lab Online Curiosity Editorial is Artfully Organic

By Jana Pijak | Published 2012-12-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lab-online-curiosity
References: [malemodelscene.net](http://www.malemodelscene.net/editorial/ugo-richard-lab-online/) & [thelabmagazine](http://www.thelabmagazine.com)

The Lab Online Curiosity editorial features Success models Dan, Thomas and Barthelemy who pose alongside Pierre, Rodolphe and Luka. The group of six are lensed by photographer Ugo Richard who captures them in a striking series of artful portraits.

Wardrobe stylist Benjamin Armand dresses the models in edgy looks that are showcased in a black and white palette. Whether sporting tailored coats, relaxed knits, intricate cutouts or [edgy motorcycle jackets](https://www.trendhunter.com/trends/at-the-edge-of-time), the guys' crisp looks are enhanced with their intricate and artistic [face paint imagery](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela).

From butterflies to dragonflies, the guys pull off greyscale insect imagery that resembles carefully conceived tattoo ink. The Lab Online Curiosity fashion story is a marriage of [fashion forward menswear looks](https://www.trendhunter.com/trends/hm-x-glenn-martens) paired with wearable illustration art.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 97% | Activity: 82% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Insect-inspired Face Paints:** Opportunity for makeup and skincare companies to innovate nature-inspired cosmetic products.
- **Artistic Fashion Editorials:** Opportunity for fashion brands to collaborate with artists to create visually compelling editorial campaigns.
- **Intricate Black and White Imagery:** Opportunity for photographers and graphic artists to experiment with bold, high-contrast monochrome visuals.

### Who This Affects Most

- **Cosmetics:** Industry that can create insect-inspired cosmetic products for makeup and skincare.
- **Fashion:** Industry that can collaborate with artists to create visually compelling editorial campaigns.
- **Photography and Design:** Industry that can experiment with bold, high-contrast monochrome visuals and create intricate black and white imagery.

## Related on Trend Hunter

- [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md)
- [Insect-Inspired Technical Baggage](https://www.trendhunter.com/trends/metamorphosis-collection.md)
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- [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)
- [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md)
- [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)
