# Purpose-Driven Lab-Grown Jewelry J'evar Delivers Fine Jewelry with a Conscience. By Laura McQuarrie | Published 2023-02-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lab-grown-jewelry References: [wjhl](https://www.wjhl.com/business/press-releases/cision/20230207NY08052/altr-founder-amish-shah-launches-jevar-a-fine-jewelry-brand-made-with-lab-grown-diamonds-bridging-the-gap-between-sustainability-and-beauty/) & [jevar.co](http://www.jevar.co) J'evar is a new purpose-driven fine jewelry brand that creates [lab-grown diamonds](https://www.trendhunter.com/trends/labgrown-diamond-jewelry) to offer designs that exude sustainable elegance and transparency. The brand sets itself apart by using Type IIa diamonds, which are deemed the purest type on Earth, and these diamonds boast a color range between D-G and clarity ranging from VVS-VS. According to the brand, that makes the quality of a J'evar diamond "higher than [the] minimum of other fine jewelry luxury brands." This fine jewelry brand is setting a new precedent by combining heritage-based artisanal craftmanship, advanced technology components and environmentally friendly [recycled metals](https://www.trendhunter.com/trends/skydiamond). The brand's digital store is powered by renewable energy and by design, shipping is carbon-neutral. This level of thoughtfulness is central to the brand's ethos as a provider of Jewelry with a Conscience. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 88% | Freshness: 14% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Lab-grown Diamond Jewelry:** The trend towards lab-grown diamonds creates opportunities to offer more sustainable and ethical fine jewelry products. - **Sustainable Luxury:** The trend towards purpose-driven luxury brands creates opportunities for combining heritage-based craftmanship and environmentally friendly practices. - **Transparent Fine Jewelry:** The trend towards more transparency in the jewelry industry creates opportunities to offer quality products with clear ethical and environmental standards. ### Sectors Adopting This - **Fine Jewelry:** The fine jewelry industry has the opportunity to disrupt traditional practices by incorporating lab-grown diamonds and sustainable materials. - **Renewable Energy:** The renewable energy industry has the opportunity to power digital storefronts and logistics operations for purpose-driven brands. - **Recycling:** The recycling industry has the opportunity to supply sustainable metals to purpose-driven luxury brands. ## Related on Trend Hunter - [Lab-Grown Fine Jewelry](https://www.trendhunter.com/trends/fallers-jewelry.md) - [High-Quality Canadian Jewelry Brands](https://www.trendhunter.com/trends/elelle.md) - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md) - [Ethical Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/caratbee.md) - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md) - [Elevated Diamond Jewelry Collections](https://www.trendhunter.com/trends/pandora-era.md) - [Lab-Grown Diamond Jewelry Collections](https://www.trendhunter.com/trends/labgrown-diamond-jewelry.md) - [Recycled Gold Jewelry Collections](https://www.trendhunter.com/trends/recycled-gold-jewelry.md) - [Ultra-Luxurious Collaborative Jewellery Lines](https://www.trendhunter.com/trends/collaborative-jewellery.md)