# Soda-Based Engagement Rings Pepsi Created a Lab-Grown Engagement Ring with Crystal Pepsi By Laura McQuarrie | Published 2020-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lab-grown-engagement-ring References: [adweek](https://www.adweek.com/brand-marketing/prepare-your-proposal-pepsi-debuts-diamond-engagement-ring-made-with-crystal-pepsi/) & [pepsigiveaways](http://pepsigiveaways.com/#PepsiProposal) Just before Valentine’s Day, Pepsi unveiled a unique lab-grown engagement ring made with real Crystal Pepsi that can be won through the PepsiProposal contest. To create the Crystal Pepsi Engagement Ring, Crystal Pepsi was boiled down to a basic carbon form, then ground into a powder and added to create the 1.53-carat, [lab-grown alternative diamond](https://www.trendhunter.com/trends/fallers-jewelry). While many Millennials are investing in [lab-grown diamonds](https://www.trendhunter.com/trends/caratbee) for their ethical or cost-conscious benefits, no one has likely ever considered being able to wear a ring made with their favorite soda. The contest giveaway from Pepsi will be concluded in early March so that the winner can be announced mid-month—just in time for National Proposal Day on March 20th. Outside of their zone of genius, brands are creating unexpected extensions of their products or services, especially ones that offer experiences that are novel and long-lasting. Image Credit: Pepsi ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What's Driving This Trend - **Lab-grown Engagement Rings:** The rise of lab-grown diamonds presents disruptive innovation opportunities in the traditional diamond industry. - **Brand Product Extensions:** Brands can explore disruptive innovation opportunities by creating unexpected extensions of their products or services. - **Novel Experiences:** The demand for novel and long-lasting experiences opens up avenues for disruptive innovation in various industries. ### Who This Affects Most - **Diamond Industry:** The lab-grown diamond trend offers disruptive innovation opportunities in the traditional diamond industry. - **Food and Beverage Industry:** Innovative product extensions, like soda-based engagement rings, can create disruptive opportunities within the food and beverage industry. - **Retail Industry:** The demand for novel and unique experiences in products can drive disruptive innovation within the retail industry. ## Related on Trend Hunter - [Confectionery-Inspired Ring Designs](https://www.trendhunter.com/trends/brilliant-earth.md) - [Manicure-Safe Soda Can Accessories](https://www.trendhunter.com/trends/pepsi-ring.md) - [Sandwich-Based Diamond Rings](https://www.trendhunter.com/trends/quarter-pound-cod-sandwich.md) - [Carrot-Shaped Engagement Rings](https://www.trendhunter.com/trends/carrot-gold-engagement-ring.md) - [Jewelry-Revealing Rock Candies](https://www.trendhunter.com/trends/mschf-4.md) - [Gen Z-Themed Soda Campaigns](https://www.trendhunter.com/trends/pepsi-relationsips.md) - [Ethical Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/caratbee.md) - [Onion Ring Proposals](https://www.trendhunter.com/trends/onion-ring-proposal.md) - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md)