# Luxury Minimalist Athleisure Lululemon's 'Lab' Collection Explores Loose-Fitting Unisex Styles By Laura McQuarrie | Published 2019-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lab-collection References: [fastcompany](https://www.fastcompany.com/90401249/lululemons-first-fashion-label-ten-years-in-the-making-is-here) & [shop.lululemon](https://shop.lululemon.com/c/lab-collection/_/N-8nk) The new 44-piece Lab collection includes pieces for men and women, as well as some unisex designs that will be sold online and in select [Lululemon](https://www.trendhunter.com/trends/lululemon-x-erewhon) stores, with prices that are about 30% higher than Lululemon. The jackets, shorts, pants, jumpsuits and shirts in the collection feature boxy, loose-fitting designs that are not strongly gendered, which makes them stand out from the brand's well-known, curve-accentuating styles. As Sun Choe, Lululemon’s head of product tells Fastcompany, "We’ve taken away much of the curve seaming that accentuates the female form, we’ve taken out some of that in the interests of minimalism, which makes the clothes feel a little less feminine.” Although the overall look and style of the Lab collection introduces something new for Lululemon fans, the apparel is just as high-performance as ever with a focus on fast-drying and moisture-wicking fabrics. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 28% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Gender-neutral Athleisure:** Opportunity to create athleisurewear that caters to a wider range of gender identities. - **Minimalist Design:** Opportunity to embrace simple and streamlined designs in the athleisure industry. - **High-performance Fabrics:** Opportunity to innovate and develop advanced fabrics for athletic apparel that are fast-drying and moisture-wicking. ### Industries Being Reshaped - **Athleisure:** Opportunity for existing athleisure brands to expand their product lines with gender-neutral and minimalist designs. - **Fashion:** Opportunity for fashion brands to incorporate high-performance fabrics into their designs for functional yet stylish apparel. - **Textile Manufacturing:** Opportunity for textile manufacturers to develop and produce advanced fabrics that meet the demands of the athleisure industry. ## Related on Trend Hunter - [Premium Lifestyle Apparel Capsules](https://www.trendhunter.com/trends/lululemon-x-erewhon.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Stylish Everyday Men's Footwear](https://www.trendhunter.com/trends/lululemon-2.md) - [Buttery Soft Bodywear Capsules](https://www.trendhunter.com/trends/ultra-soft-nulu.md) - [Festive Athletic Editions](https://www.trendhunter.com/trends/lululemon-lunar-new-year.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Inclusive Luxury Activewear](https://www.trendhunter.com/trends/secondleft-sports.md) - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md)