# Donation-Branded Haircare Laabn Plasters How Much Money Goes to Charity Based on the Product By Tiana Reid | Published 2013-01-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/laabn References: [facebook](https://www.facebook.com/Laabn) & [laabn](http://www.laabn.com/) Launched in Ohio in March 2011, Laabn is an experiment in branding and social entrepreneurship. The branding on the hair care products is numbers-oriented but instead of how many minutes you need to leave in the conditioner, it denotes how many dollars each product goes to a charity of your choice. Either 1, 3, 5 or 7 bucks can go to a long list of non-profit organizations includingInternational Child Art Foundation, Susan G. Komen [Breast Cancer Foundation](https://www.trendhunter.com/trends/pink-sushi-rolls), [Blue Ocean Institute and Architecture for Humanity](https://www.trendhunter.com/trends/love-your-liver). The company offers basic products such as shampoo and conditioner, as well as treatment and styling serums and oils. **Contact Information** Laabn [website](http://www.laabn.com/) Laabn on [Facebook](https://www.facebook.com/Laabn) Laabn on [Twitter](https://twitter.com/laabn) Laabn on [YouTube](http://www.youtube.com/user/laabnsocialhaircare) Laabn on [LinkedIn](http://www.linkedin.com/company/laabn-social-haircare) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 28% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Donation-branded Products:** Opportunity for brands to incorporate donation-based branding into their products to support charities. - **Transparency in Social Impact:** Growing trend of consumers seeking transparency in the social impact of their purchases, providing opportunities for businesses to showcase charitable contributions. - **Personalized Social Giving:** Rise in demand for personalized social giving options, allowing consumers to choose the specific charity their purchase supports. ### Sectors Adopting This - **Beauty and Personal Care:** Incorporating donation-branded haircare products into the beauty and personal care industry to give consumers the opportunity to support charities through their purchases. - **Consumer Packaged Goods:** Consumer packaged goods industry can explore incorporating donation-based branding to attract socially conscious consumers. - **Non-profit and Charitable Organizations:** Non-profit and charitable organizations can collaborate with brands to create donation-branded products that help raise funds for their causes. ## Related on Trend Hunter - [Mission-Driven Haircare](https://www.trendhunter.com/trends/burd-beauty.md) - [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md) - [Giving Tuesday Campaigns](https://www.trendhunter.com/trends/giving-tuesday-campaign.md) - [Charitable Digital Brochures](https://www.trendhunter.com/trends/co-cosmeticos.md) - [Festive Hair Care Offerings](https://www.trendhunter.com/trends/designmes-holiday-2025-gift-collection.md) - [Charitable Retailer Partnerships](https://www.trendhunter.com/trends/jcpenney-and-hairtostay.md) - [Charitable Beauty Product Boxes](https://www.trendhunter.com/trends/look-good-feel-better-x-the-perfume-shop.md) - [Customizable Beauty Brands](https://www.trendhunter.com/trends/the-body-lab.md) - [Argan-Based Haircare](https://www.trendhunter.com/trends/anablue.md)