# Olympic Hospitality Packages On Location Has Launched New LA28 Hospitality Experiences By Adam Harrie | Published 2026-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/la28-hospitality References: [businesswire](https://www.businesswire.com/news/home/20260713978822/en/LA28-Olympic-Hospitality-Launches-New-Once-in-a-Lifetime-Packages-for-Equestrian-Golf-Beach-Volleyball-and-More) & [olympics](https://www.olympics.com/ioc/news/la28-event-programme-marks-strong-commitment-towards-innovation-and-gender-equality)  On Location marked two years until the LA28 Opening Ceremony with the launch of new 'On Location LA28' hospitality packages spanning Equestrian, Diving, Athletics, Beach Volleyball and Golf. Leisure packages now include access to dedicated Hospitality Pavilions across four zones, while the new 'Follow My Team' offering guarantees fans access to their country's Men's and Women's Basketball matches without navigating [individual ticket draws](https://www.trendhunter.com/trends/the-athletics-athletic-club). Signature experiences include [private suites](https://www.trendhunter.com/trends/private-game-day-suite) at Riviera Country Club with views of the 18th hole, Loge Boxes at the LA Memorial Coliseum for Athletics and a Signature Lounge at Santa Anita Park for Equestrian events. Additional packages, including Football Finals hospitality and country-specific Basketball options, become available July 28, with more sports rolling out throughout the rest of 2026. On Location shows how [premium hospitality](https://www.trendhunter.com/trends/hospitality-concept) is evolving beyond ticket access to deliver curated, event-specific experiences that bring fans closer to the Olympic Games. Image Credit: LA28 ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 30% | Activity: 30% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Premium Sports Hospitality:** Curated suites, lounges and venue-specific perks reveal space for fan experiences that bundle exclusivity, comfort and cultural proximity into high-value Olympic offerings. - **Team-based Fan Access:** Guaranteed access to national team matchups points to demand for simplified packages that reduce ticketing uncertainty and strengthen identity-driven sports engagement. - **Venue-specific Experience Design:** Iconic locations such as Riviera Country Club and Santa Anita Park create openings for hospitality concepts shaped around place, sport and memorable viewing moments. ### Sectors Adopting This - **Sports Tourism:** Multi-event Olympic packages highlight how travel providers can connect accommodations, transportation and premium access into seamless destination experiences. - **Live Entertainment:** Hospitality pavilions and signature lounges demonstrate a shift toward live-event formats where atmosphere, service and social interaction carry as much value as admission. - **Luxury Travel:** Private suites and exclusive Olympic viewing environments signal opportunities for upscale travel brands to align prestige, scarcity and global sporting occasions. ## Related on Trend Hunter - [Luxe Trackside Hospitality Experiences](https://www.trendhunter.com/trends/off-grid-hospitality.md) - [Pop-Up Sports Hospitality](https://www.trendhunter.com/trends/popup-sports-hospitality.md) - [World Cup Hospitality Experiences](https://www.trendhunter.com/trends/fifa-world-cup-2026.md) - [Luxury Sports Hospitality](https://www.trendhunter.com/trends/luxury-sports-hospitality.md) - [Tournament-Inspired Hotel Experiences](https://www.trendhunter.com/trends/sheraton-centre-toronto-offers.md) - [World Cup Travel Packages](https://www.trendhunter.com/trends/world-cup-hotel-experiences.md) - [Stadium Stay Experiences](https://www.trendhunter.com/trends/sleepover-suite.md) - [World Cup Hospitality Kits](https://www.trendhunter.com/trends/world-cup-hospitality-kits.md) - [Stadium Fan Festivals](https://www.trendhunter.com/trends/fan-festival.md)