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# Elegant Monogrammed Totes
Longchamp Debuted the 'La Voyageuse' for the Fall Season

By Grace Mahas | Published 2019-08-29 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/la-voyageuse
References: [sg.longchamp](https://sg.longchamp.com/products/la-voyageuse-longchamp/tote-bag/10049hng001) & [sg.longchamp](https://sg.longchamp.com/products/la-voyageuse-longchamp/tote-bag/10049hng001)

Inspired by elegance and travel, Longchamp's new Fall 2019 line boasts a sophisticated and spacious bag -- La Voyageuse. The chic bag is perfect for travel, whether it be long-haul flights or day trips into town.

The La Voyageuse bag is a versatile yet demure tote and boasts an [adjustable and removable shoulder strap](https://www.trendhunter.com/trends/river-suede-shoulder-bag) that allows users to carry it has a handbag or shoulder bag. The timeless tote features butter-soft calf leather or supple cowhide that's debossed with [LGP monogram](https://www.trendhunter.com/trends/specialedition-monogram-bags) that's the epitome of high status and class.

For shoppers looking to invest in a [staple tote](https://www.trendhunter.com/trends/empire-carryall) for this season, the La Voyageues tote is available in multiple colorways including a bright red, a deep purple, a royal blue, and a sophisticated black -- to name a few.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 74% | Activity: 55% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Why This Trend Is Growing

- **Sophisticated Travel Bags:** The popularity of chic and spacious travel bags like Longchamp's La Voyageuse presents disruptive innovation opportunities in the luggage and travel accessories industry.
- **Adjustable and Removable Shoulder Straps:** The demand for bags with adjustable and removable shoulder straps creates opportunities for innovation in the handbag and fashion accessory industry.
- **Monogrammed Luxury:** The trend of monogrammed luxury items such as Longchamp's LGP debossed calf leather tote opens up avenues for disruptive innovation in the luxury goods and personalization sectors.

### Industries Being Reshaped

- **Luggage and Travel Accessories:** The Luggage and Travel Accessories industry can capitalize on the trend of sophisticated travel bags like Longchamp's La Voyageuse.
- **Handbags and Fashion Accessories:** The Handbags and Fashion Accessories industry can tap into the demand for bags with adjustable and removable shoulder straps.
- **Luxury Goods and Personalization:** The Luxury Goods and Personalization industry can take advantage of the growing trend of monogrammed luxury items, such as Longchamp's LGP monogrammed tote.

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