# Authentic Mexican Cheeses The Queso Fresco by La Villita is Used as a Topping for Spicy Dishes By Katherine Pendrill | Published 2016-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/la-villita References: [sigma-alimentos](http://www.sigma-alimentos.com/index_i.php) & [lavillita.mx](http://www.lavillita.com.mx/) The Mexican dairy brand 'La Villita' is selling a type of queso fresco that is rich in flavor and budget-friendly. Queso fresco is a type of mild cheese that is often used as a topping for [spicy Mexican dishes](https://www.trendhunter.com/trends/spicy-shredded-cheese) such as empanadas and enchiladas. While many Mexican families prepare their own queso fresco, La Villita provides a convenient alternative for those who don't have time to make cheese from scratch. Unlike other types of cheese, the queso fresco sold by La Villita has a mild taste that makes it ideal for pairing with spicy dishes. In fact, the company highlights a number of [authentic Mexican recipes](https://www.trendhunter.com/trends/la-mexicana-tortillas) on its website that complement the soft and creamy cheese. As an added benefit, La Villita's queso fresco is low in both fat and salt, making it a great option for those concerned about nutritional value. As a crucial component of many popular Mexican dishes, this brand of budget-friendly queso fresco is a favorite among consumers. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Authentic Mexican Cheese Trend:** Brands can create authenticity and budget-friendly alternatives to homemade Mexican dishes, such as queso fresco, while still retaining a sense of tradition. - **Pairing Cheese with Spicy Food Trend:** Food brands can promote mild and low-fat cheeses as the perfect pairing for an array of spicy dishes from different cuisines. - **Convenient Alternative Trend:** Brands can offer accessible alternatives for home-made staples, such as queso fresco, that cater to busy, modern lifestyles while still retaining the quality and taste of the original product. ### Who This Affects Most - **Dairy Industry:** With a focus on authenticity and mild flavors, the dairy industry can innovate and market novel cheese products, like queso fresco, that cater to traditional Mexican recipes. - **Food & Beverage Industry:** The food and beverage industry can tap into the trend of pairing mild cheeses with spicy foods to create new product lines that fuse international flavors with traditional ingredients. - **Retail Industry:** Retailers can leverage the importance of convenience and accessibility in food products by stocking and promoting authentic, low-fat cheeses like queso fresco as a budget-friendly alternative to home-made staples. ## Related on Trend Hunter - [Spiced Ready-to-Serve Queso Dips](https://www.trendhunter.com/trends/velveeta-cheese-dip.md) - [Cheesy Dairy-Free Quesos](https://www.trendhunter.com/trends/plantbased-queso.md) - [Crumbly Cotija Cheeses](https://www.trendhunter.com/trends/gayo-azul-cotija-cheese.md) - [Jalapeño-Flavored Soft Cheeses](https://www.trendhunter.com/trends/the-laughing-cow-creamy-jalapeo.md) - [Spicy Plant-Based Cheeses](https://www.trendhunter.com/trends/shredded-spicy-mexican-style-blend-cheese.md) - [Mexican Cuisine Snack Chips](https://www.trendhunter.com/trends/tostitos-mexican-style-three-cheese-chips.md) - [Tasty Tex-Mex Quesadilla Dishes](https://www.trendhunter.com/trends/tres-quesadillas.md) - [Queso-Paired Cocktail Kits](https://www.trendhunter.com/trends/cinco-de-mayo-cocktail-kit.md) - [Authentic Mexican Hot Chocolates](https://www.trendhunter.com/trends/mexican-hot-chocolates.md)