# Fruit-Shaped Jam Bottles The La Vieja Fabrica Campaign is Simple and Direct By Meghan Young | Published 2012-04-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/la-vieja-fabrica-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/04/jam-la-vieja-fabrica-strawberry-peach-pineapple/) & [tapsa.es](http://www.tapsa.es) The La Vieja Fabrica campaign simply and cleverly depicts just how much fruit is in each bottle of jam. Made with a 100% strawberry, apple and pineapple, each bottle represents this fact by taking on the form of the actual fruit is it made of. The concept is so basic that words are not needed to elaborate on the images. Conceived and executed by Tapsa, an ad agency based in Madrid, Spain, the La Vieja Fabrica campaign was art directed by David Pascual and Angela Romero with creative direction by Antonio Botella, Manuel Pérez de Camino and, the head honcho, Adolfo Gonzalez. A minimalist set of three print ads, the campaign sends a strong message by appealing to people's health-conscious attitudes. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 61% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Fruit-shaped Packaging:** Disruptive innovation opportunity: Explore new packaging designs that mimic the shape of the product, enhancing its visual appeal. - **Health-conscious Advertising:** Disruptive innovation opportunity: Develop creative advertising strategies that highlight the health benefits of products to appeal to health-conscious consumers. - **Minimalist Marketing Campaigns:** Disruptive innovation opportunity: Experiment with minimalist advertising approaches that rely on simple visuals to convey powerful messages. ### Who This Affects Most - **Food and Beverage Packaging:** Disruptive innovation opportunity: Introduce innovative packaging solutions in the food and beverage industry, such as fruit-shaped containers. - **Health and Wellness Products:** Disruptive innovation opportunity: Capitalize on the growing health and wellness trend by offering products that emphasize their health benefits. - **Advertising and Marketing:** Disruptive innovation opportunity: Find new ways to engage consumers through minimalist marketing campaigns that make a strong impact with minimal visuals and messaging. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Vibrant Flavorful Tequila Campaigns](https://www.trendhunter.com/trends/flavor-for-real.md) - [Nostalgic Back-To-School Snack Campaigns](https://www.trendhunter.com/trends/backtoschool-snack1.md) - [Spontaneity-Inspired Liqueur Campaigns](https://www.trendhunter.com/trends/casa-redondo.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md)